David Wiener makes major acquisition
June 8, 2010
A home-grown Park City business is expanding into California by purchasing one of the recording industry’s most respected sound processors.
DWV Entertainment is operated out of Park City by David Wiener, an engineer with an eclectic career who has devoted the past several years to producing what he feels are the best stereos money can buy. He recently partnered with Ferrari, the Italian sports car company, to brand a line in his DW Collection.
Just prior to the 2010 Winter Olympics he signed Apolo Ohno to be a product ambassador. The famed speed skater is a big fan of his iPod docks, he said.
Just last month his company announced the acquisition of Aphex Systems Ltd.
Aphex makes sound processing equipment. Its products don’t produce sound, they improve it, he explained.
For years, they’ve been used in the recording, live concert and radio broadcast industries to process and enhance sound.
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"We had been working with them, using some of their technology in some of our products basically we figured out how to bring that technology to the consumer market," Wiener explained.
As an avid music fan, Wiener created the products in the DW Collection (which are manufactured in Salt Lake City) to produce music more loyal to the original sound coming out of the musicians in the recording studio. Aphex technology helped achieve that, but his team had to modify it to make it work in mass-produced consumer products, he explained.
Previously, Aphex had only worked with professionals recording, playing or broadcasting music and produced nothing that could be purchased by the average listener.
Once his company made that possible, Aphex was excited to work more closely with him, so he bought them and brought them under DWV Entertainment’s umbrella, he said.
"We now plan to license it to manufacturers of all kinds and producers of audio products. We started by licensing their technology and using it in our products. They realized we could grow their company faster and better than they could," he added.
The likes of Sony and Apple are already interested in what the two technologies combined can achieve.
"They’re paying for the secret sauce, if you will," he said.
The prospects are really exciting, he added. For example, they can make voices more intelligible. That is being investigated for the production of better hearing aids.
Aphex technology in Wiener’s wireless iPod docks means music sounds better in every type of speaker. It improves the signal sent, so whether one has a cheap stereo or the highest-end, music will sound better. That’s probably the aspect of the merger most accessible to the average American, Wiener said.
Aphex was based in California, which means Wiener’s company is now in two states. If it’s possible, he may one day relocate Aphex to Utah, but it’s too early to say, he said.