Deer Valley keeping it fresh with kid’s store |

Deer Valley keeping it fresh with kid’s store

Gina Barker, The Park Record

Whether parents are looking for cozy clothes or frozen treats for their kids, Deer Valley has the answer: its brand new store offering both. Technically, the children’s winter clothing store, NextGen DV, and the frozen yogurt shop, Quincy’s Frozen Yogurt, are two separate stores sharing the same space.

Deer Valley Resort opened the new venture after the longtime shop, KinderSports, closed last ski season. The resort decided to pick up where KinderSports left off, with a little twist. In Technicolor style, the total renovation included bright blues, pinks and greens.

"The lodge needed something fresh, something fun," said Deer Valley Resort retail division manager, Darcey Daley.

That’s what Daley said the space does differently. If the frozen yogurt station complete with Gummy Bear and Oreo toppings isn’t enough of a clue, the contemporary feel unlike anything else at the resort should be Daley said.

"We made the store kid-friendly," Daley said. "It’s contemporary, clearly pulled away from the traditional lodge feeling throughout the rest of Deer Valley Resort. It’s not what you’d expect."

"It’s fun to just come in and look," she added.

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Bright stripes and big bold color define the space. Neon coats and flannel line the walls.

"You’ll definitely see your kid on the mountain," Daley joked. "They’ll be easy to spot because it looks like neon is back this season."

The shop offers all types of soft ski gear, such as coats, gloves and helmets. And as is often the case Daley said, when parents realize one child-sized glove has disappeared, NextGen will be there to offer high quality gear to resort guests.

Daley said repeat clientele to the resort were already calling to see what was taking KinderSports’ place and if there would be a location to pick up kids’ winter clothes at the resort. Deer Valley saw the value in offering a service specific for children, Daley said.

"We get retail," she said. "We know what people are looking for, what brands do well."

NextGen is fully stocked with all the brands Kinder Sports made popular at the resort and plans to offer the same next year, from Spyder to Volkl. Daley said the buying process for most of the products starts almost a year out. Next week, Daley will be meeting with production companies to work out what will be offered next year.

The decision to carry frozen yogurt came out of a staff meeting and just stuck, Daley said. Even though it’s a cold treat following a day in the snow, Daley said she believes children aren’t too particular about the time of year as long as it’s a sweet treat after a long day.

"Frozen yogurt is really trendy right now," she added. "Adults and kids alike both enjoy yogurt, and it’s something new to offer to offer our repeat guests."

The self-serve station will allow families to get in and get out if they need to, or they can choose to pull up a stool near the mixing bar. Daley said four flavors of yogurt will be offered with nine toppings to choose from.

The grand opening will be held on Friday at a 10 a.m. ribbon cutting ceremony. Store hours are 8:30 a.m. to 5 p.m. seven days a week during the ski season.

NextGen DV and Quincy’s Frozen Yogurt

Lower Level of the Snow Park Lodge

2250 Deer Valley Drive South

(801) 424-DEER (3337) or (435) 645-6522