Deer Valley wins bid to host 2011 Freestyle World Championships
Bob Wheaton and his troops at Deer Valley got double-good news this week during the International Ski Federation convention in Portugal. They not only are on the World Cup schedule again for next January but Deer Valley will be the first site to host the freestyle World Championships for a second time.
The FIS meetings saw final approval of World Cup schedules for the coming winter – 22 alpine, freestyle and snowboard events are ticketed for the USA, starting Thanksgiving Weekend with women’s alpine races in Aspen, Colo. – and okayed the 2011 World Championships in all sports.
Deer Valley has a high reputation within FIS. It joined the freestyle World Cup calendar with the 2000 season and has become a solid partner with the U.S. Ski and Snowboard Association in producing top-drawer events winter after winter. DV was the 2002 Olympic venue for all freestyle events plus alpine men’s and women’s slalom; a year later, it hosted the 2003 freestyle World Championships.
As FIS sought bidders for the 2011 freestyle Worlds, one site stepped forward. And then Wheaton&Co. decided Deer Valley would bid.
The other site dropped its bid. The FIS convention would be a slam-dunk, rubberstamp for ’11 at Deer Valley. Dates and details are to be finalized.
Wheaton headed a four-member delegation from the resort, which included marketing chief Coleen Reardon, events marketing manager Ginger Reis and events marketing coordinator Carrie Budding. They scored major goodwill points during the week with their booth offering ice cream to help delegates battle the toasty weather in Vilamoura on Portugal’s southern coast.
Said Wheaton, "It’s a great honor for Deer Valley to be chosen by FIS as the first site to hold the World Championships again. We appreciate that FIS trusts us with such a major event. At the same time, our partnership with USSA continues to help advance our sports and this is one more major step forward."
As for the World Cup schedule, it includes the traditional early season alpine races in Colorado – women at Aspen and men at Beaver Creek, Colo. – with freestyle at Deer Valley and Lake Placid, N.Y., plus snowboarding also at Lake Placid. The lineup:
Nov. 25-26 – Aspen, Colo. (women’s giant slalom, slalom)
Nov. 30-Dec. 3 – Beaver Creek, Colo. (men’s super combined, downhill, GS, slalom)
Jan. 11-13 – Deer Valley, Utah (men’s and women’s moguls, aerials*, dual moguls*)
Jan. 18-20 – Lake Placid, N.Y. (men’s and women’s aerials*, moguls, aerials)
March 10-11 – Lake Placid, N.Y. (men’s and women’s halfpipe, snowboardcross)
USSA President and CEO Bill Marolt praised the federation’s partnerships with its resorts, which continue to provide outstanding venues and competition support.
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