Diamond Rental buys Wasatch Rental
To many customers, it is such a subtle switch they might not notice on their first trip to the store. If it wasn’t for the sign change, they might not notice at all.
On May 31, Diamond Rental purchased Wasatch Rental for an undisclosed amount, and the new owners almost immediately switched the signs at both the Heber City and Park City stores.
"Although we tried to make the change immediately, there is always a transition stage," said Clawson. "I think one thing that will be a little different is we probably cater to homeowners a little bit more than they did, but we’re going to continue to cater to contractors as much as ever. We really try to be a full-service company."
The Salt Lake City based Diamond Rental initially opened its doors in 1979, but changed hands to an investment group headed by Clawson in 2000.
"We didn’t expand a ton right away, but we did have an acquisition in 2000, then we added a store in Ogden in 2001 and expanded to Park City in 2002," Clawson said. "Now with this move we have two Park City stores and a store in Heber City."
Clawson said the company’s history of growth and expansion stems from a feeling of opportunity and responsibility felt by he and his partners.
"I think we feel like our market has been expanding and there are a lot of people who need our services and we want to be there to provide that," he said. "Fundamentally people really want to get a project done they have an end in mind and we want to make that end possible."
Clawson said the acquisition will allow Diamond Rental to service almost the entire Northern half of the state.
"We want a construction worker doing a job in Ogden and then doing a job the next day in Park City to be able to rent from us wherever he goes," Clawson said. " We want to move into new markets and be able to serve people. It’s going to be a good thing having Diamond up here and to provide our level of service in Summit County."
Diamond Rental has been ranked consistently ranked among Utah’s 100 fastest growing companies by the Mountain West Venture Group and was ranked among the 20 largest event rental companies by Special Events Magazine. It is currently number 68 on the Rental Equipment Register list of the 100 largest rental companies in the country.
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