DownEast Outfitters now open at Tanger
Opening on Mother’s Day worked well for Utah’s newest DownEast Outfitters store at the Tanger Outlet Center at Kimball Junction.
It was technically only a soft opening, but holiday shoppers flooded the mall and were eager to see the newest store, said manager Sara Gonzalez.
Getting good exposure at Tanger is part of the reason for being there, Gonzalez explained. The company is only in the West, and with 40 locations and growing, brand recognition is reaching the level needed to expand east, she said, adding that visitors from all over the world come to Park City making it a great place to get noticed.
"We’ve always wanted to be here, but we waited until the time was right and the space was right," she said.
The timing is right because DownEast Outfitters sells its own brand plus other national brands at discount prices perfect for people who want to look fashionable on a budget, she said.
That has been part of the reason for the company’s success in Utah, she said. Many families need to clothe people aged 12 to 50 who want to look good on a budget. Also, the company’s own brand, DownEast Basics, is designed to be layered. That makes the pieces popular with mothers who want something worn under less modest shirts and dresses.
The "Wonder Tee" is perfect for that purpose and has been a best-seller, she said. Their camisoles are also really long and can be worn underneath midriffs or with low-cut pants.
Gonzales said she buys both kinds of shirts because they’re bright.
"I can use them for layering to give a pop of color," she explained.
The new store boasts a décor designed by a corporate visual department. Soon, the other 25 Utah stores mostly in malls will also have the same look, she said.
Everything DownEast Outfitters has to offer is at Tanger including children’s clothes, accessories, denim pants and even home goods like vases and a patio table. Carrying denim is a new thing that started last year, she said. They carry the Basics line, but also have other rotating brands.
In fact, items will rotate often so every month the store will have new items to see. The company is very sensitive to changing tastes depending on the season and developing trends, she said. Right now Gonzales has lots of articles in bright, spring colors. The summer lines are even brighter and cuter she said.
Gonzales has worked in retail for 10 years and said DownEast Outfitters doesn’t cater to any cliques. Anyone of any age can find items they like at prices they like any time of year.
As cute as the summer lines are, fall is Gonzales’s favorite. She buys cardigans by the boxful, she said.
Right now the store employs about a dozen people, but many are temporary. She’s been getting applications since the store opened. Gonzales said her style of running a store is to focus on customer service. Life as a clerk someone who just rings you up, is miserable, she said.
"I love to sell, and I love being surrounded by people who love to sell," she said.
In contrast to a regular location, Gonzales said she’s especially excited to be at Tanger because it’s a "hometown" kind of store. People from Heber who drove to Utah County or Park City residents who drove to Salt Lake City will now come to her to shop. After a while, she expects to know the regulars by name.
The best way to keep in touch and know about promotions and discounts is through Facebook, Gonzales said. She encourages Parkites to "friend" the company and be in the loop. For example, the day of the interview, denim was 25 percent off and the mark down was mentioned on the store’s Facebook page.
The full line can also be seen at downeastbasics.com.
6699 Landmark Drive Suite L150 (near Nike)
View DownEast Outfitters in a larger map
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