Festival swag vs. sponsorship
December 24, 2007
Why wear the ‘Focus on Film’ button?
The Sundance Film Festival button campaign, started at last year’s festival, is an effort to get festival-goers to support the following:
-I want to see films that I know I’ll never get to see anywhere else.
-My idea of ‘celebrity’ is the filmmaker who directed my favorite film at the festival.
-I’m willing to wait in the cold for two hours to see a hot documentary.
-I love that for 10 days I have something in common with over 50,000 people in a small ski town.
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-I understand that without the support of the official sponsor community, I would not have the opportunity to ‘Focus on Film’ at the Sundance Film Festival.