Fresh Market takes over Park City area Albertsons
November 3, 2009
Two former Albertsons in the Park City area are under new ownership. Stores on Park Avenue and Kilby Road were closed Monday morning as signs inside began advertising Utah-based Associated Foods’ new Fresh Market chain.
"We’re lowering a lot of prices," said Doug Dastrup, team leader at the Fresh Market at 1800 Park Avenue. "We’ll have a lot better selection and a lot better variety than we have had before."
That’s because Associated Food Stores’ warehouse in Utah is larger than Albertsons’, which will allow the stores to purchase at a higher volume, Dastrup said.
"We’re buying a lot more local product," Dastrup said in a telephone interview Monday.
No employees in the Park City area will lose their jobs because of the new ownership, he explained.
"We’ve retained all of our associates," Dastrup said.
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But Fresh Markets will not accept Albertsons Preferred Cards, he said.
"Now we advertise, ‘locally owned, no card needed,’" Dastrup said. "You get the discount without showing the card."
This week, customers may trade their Albertsons cards at any Fresh Market for a free 5-pound bag of sugar, he said.
"We want to collect them so we can destroy them," Dastrup said about the cards. "I don’t think anybody liked it."
Associated Food Stores has purchased 34 Albertsons in Utah making it the largest grocery retailer in the state, he said.
"The Albertsons sign is still up there and will be up there for a little while until we’re able to take it down and put up a new one up," Dastrup said about the Park Avenue store.
His store had apples this week for 80 cents less and red grapes about $1 less per pound than Albertsons, Dastrup said.
"I’ve been talking to quite a few people and their comments are very positive," Dastrup said.
Summit County resident Amy McGarr said she did not like having to present her loyalty card to receive discounts at Albertsons.
"I was always offended by it," she said.
But McGarr said she did not notice lower prices while shopping at Fresh Market on Monday.
"I’m hoping to see a difference," she said.
She said she’ll continue doing most of her grocery shopping at the Snyderville Basin Fresh Market at 3151 Kilby Road.
"Unless there are terrible changes," McGarr added.
Tennessee resident Susie Acs said the prices at Fresh Market are lower than Albertsons.
"The prices were really good," Acs said. "And I’m a bargain shopper. I raised five children."
Associated Food Stores services more than 500 independent grocery stores in seven Western states, according to a company press release.
Shoppers will see better value because the new stores will benefit from Associated Food’s substantial buying power, Dastrup said.
Associated Food, a retailer-owned cooperative, includes Harmon’s, Ream’s, Winegar’s and Kent’s. The company owns 22 stores operating under the Macey’s, Dan’s, Lin’s and Dick’s Market banners, the company press release states.