Game of trading spaces begins for Main Street
January 13, 2009
Gillian Chase, the marketing director for Stanfield Fine Art, spent Monday afternoon playing a game of 24.
She had 24 hours to strip the space of its artwork and move it out, hang a new exhibit and transform the space at 751 Main St. into a press and artist lounge for Sundance, which runs Thursday until Jan. 25.
The gallery usually rents its space to corporate sponsors, but this year, in part because of the slow economy, no corporations called. Instead, Chase said Stanfield will show Steve Kaufman’s pop art and morph into an interactive three-dimensional art exhibit where patrons can have their image projected in 3D onto a screen courtesy of the company Dream Factory.
The gallery decided to have kids from McPolin Elementary School contribute their own artwork to the gallery’s floor after a flood damaged carpet. The project will culminate in the student artists meeting and greeting the cast of Disney’s "High School Musical" Jan. 21.
How will Chase and gallery owner DeVon Stanfield pull it off? " not sleeping," Chase laughed. "We’re still an art gallery," she assured. "We’re just designing for Sundance."
Fewer corporate sponsors at the festival may means that more galleries on Main Street will remain open to the public. Employees at Mountain Trails Gallery usually take a two-week break, but this year they’ll be open for the fortnight. Still, Erin Evans, who works at Mountain Trails, maintains a positive attitude about the festival. "I think you have to take advantage of Sundance and not dread it," she said. Evans lives in Salt Lake City, but for she plans on spending most of Sundance’s opening week sleeping on a friend’s couch.
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Connie Katz’s Coda Gallery plans to host a party for Universal Studios, but she said Sundance doesn’t always bring traffic to her store. Rather than focusing on the bottom line, Katz prefers to have fun with Sundance, and make pittance in the exchange. "We’re in support of Sundance," Katz said. "We’re not making much money. We do it just to do it."
The gallery began hosting parties six year ago, once, Katz recalled, for Caesar Dog Food. "All these models were carrying around perfect dogs and silver bowls," she said.
Employees at Barclay Butera, across the street from Sundance’s Gateway Box Office, have plenty of heavy lifting to do before Jan. 15, when the showroom will host a charity poker tournament that may count Demi Moore, Ashton Kutcher and Stephen Baldwin among its attendees, according to Larry Feldman, whose Park-City based agency represents the event. Macy Gray is reported slated to attend, Feldman said.
Non-celebrities can participate in the tournament for $2,000.
The Creative Coalition, a social and political advocacy organization for the entertainment industry, and the Abolish Slavery Coalition are the beneficiaries. Baldwin, who plans to attend the poker tournament, said actors and filmmakers have a responsibility to use their celebrity to galvanize the public to support charitable causes. "We can leverage our celebrity for social and cultural issues," he said in a telephone interview Monday.
Aaron Cohen, one of the leaders of the Abolish Slavery Coalition, reported that slavery is the fastest growing illegal industry and closely linked to drug trafficking. The organization shelters and educates women who used to be in the sex trade as well as rescuing current victims, especially in Cambodia and parts of South America. The organization operates in 23 countries. "We try to retrieve victims and build a case against bad guys," Cohen said.