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Green machine is fun alternative

Founder of PureSpin, Jayson Stump has transformed a former hobby into an eco-friendly, joy ride of a business.

What began as an interest when he first saw a gravity machine in the early 90s, Stump decided to pursue his interest and purchased several older machines, which were broken and unsafe.

Over several years, Stump said he worked to rehabilitate the rides making improvements, building safeguards and creating a business plan.

With a background in technology and sales, Stump saw the potential in fixing and contracting the rides as a business, and ever since, Stump and his son have been offering the rides at events and parties throughout Utah, Wyoming and Nevada.

"I started this to relieve stress and provide a lot of fun for the community," he said.

Stump’s human-powered gravity machines are designed to be safer and more environmentally friendly than conventional carnival rides and attractions, and are a healthier alternative because of their power source, he said.

Driven by the weight of the rider, PureSpin’s gravity machines operate purely on the changing pressure put on the machine by its rider, and the occasional off-axis twirl from Stump or his son.

"The rides are like very sophisticated playground equipment," Stump joked. "Almost like playground equipment on steroids."

Very similar to NASA’s gyroscopic astronaut training equipment, PureSpin’s gravity machine gives riders a similar experience to that of being in a zero-gravity environment.

"Pilot and astronaut training programs utilize this kind of equipment," Stump said. "A rider shifts their bodyweight to manipulate gravity to their benefit."

Though the ride is just for fun, the science behind PureSpin’s gravity machines is a little more complicated.

"It’s all based on physics and Newton’s theories," Stump said. "The laws of motion, centripetal and centrifugal forces, it can be very scientific."

One important science behind the PureSpin brand is the ability of all Stump’s machines to be run completely on human power, leaving no carbon footprint on the environment.

The PureSpin flyer explains there is only one kind of pollutant produced by the gravity machines.

"They produce no carbon footprint except for the exhaust of yells and fun screams produced by participants."

Though PureSpin is currently working smaller private and public events at custom parties and festivals, Stump said he has ambitions to make his green machines a national brand.

starting small and building a network, he said, PureSpin can slowly grow and expand to wider and wider markets.

"We want to start licensing the machines similar to the way Microsoft licenses software," Stump said. "I’d like to create partnerships to keep the company growing."

None of the rides are licensed yet, he said, but several partnerships are already in place.

PureSpin collaborates with metalworker Milton Neeley of Metal Creations Inc. in Hooper, UT, to make improvements and add more safety systems to each of the rides. In addition, Neeley has helped experiment with some of Stump’s new designs.

"He’s really helped me realize some of my visions for equipment safety and improvements," Stump said.

Courtesy of Rossignol, PureSpin also receives metal that Stump and Neeley are able to use for prototyping new design elements to existing rides and even new machines. The scrapped metal comes from damaged products returned under warranty to Rossignol, which are in turn reshaped by PureSpin into new designs.

PureSpin also works with TJ Trailers in Ogden and Hjorth Bro’s Inc. in Mapleton.

"I could not build these machines myself if I tried," Stump said. "I can really appreciate the talents and skills of all involved in this entrepreneur’s pursuit."

Slowly the business is growing, Stump said. With the economy still in recovery, business may be slow, but still kicking.

"Hopefully things will get brighter," he said. "I didn’t start this as a folly there are real ambitions behind it."

PureSpin hopes to grow to become a national business and markets the safety and eco-friendly nature of the rides as the key to continuing growth.


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