After a process that stretches back to the beginning of the year, the Heber City Council unanimously chose a new city logo.

The project first came to be when council members, during their retreat in January, decided the old logo failed to embrace the future of the town

Since then, the process has proved to be a lengthy task as some designs have been dismissed, council members have questioned the need for change, and Ryan Bunnell, the general manager and cofounder of Ignition Creative Group, worked to create something that would appeal to five people individually.

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“Word up, council,” he said as he got ready to speak about the proposed design earlier this month. “Let’s rock and roll.”

The optimism in his voice came in stark contrast to the disappointment he exhibited after his last logo presentation in August. Though he had arrived to the late-summer meeting thinking he was moving in the right direction, several council members strongly disagreed.

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This presentation went much more favorably.

“I think this looks great,” Councilor Ryan Stack said. “I appreciate that you listened to what everybody had to say and came back with something that’s more of a refresh than a complete rebrand.”

He said he appreciated that Mount Timpanogos was back in the picture and said the towering formation was at the center of several concerns he’d heard from constituents over other logos Bunnell had presented.  

“The variations you have in your presentation — the orange and the blue look very cool, very marketable,” he added. “They look like stickers I would happily put on the back of my car.”

Having heard from individuals concerned that the cost of the rebranding effort would exceed its usefulness, Councilor Scott Phillips clarified that not all city branding is set to change immediately.

“We’re not rebranding everything all at once,” he said. “Just as things wear out and we have to buy new, the brand will be placed on those items.”

Speaking with The Park Record after his past failed attempts to present a logo to the council for approval, Bunnell, who also works as Heber City’s public information officer, explained he wasn’t just faced with the challenge of creating something visually appealing, but he was also trying to find something that would help Heber City establish a more firm identity, something he said it lacked.

The new design contains two staples from the old logo — the tabernacle and Mount Timpanogos — but it does so with a slightly more playful logo, a simpler aesthetic and more vibrant colors.

Residents can expect to see the new logo appearing on the city’s website and around town in the near future.