Holistic healing for home energy use
June 4, 2010
DwellTek is a Park City company using engineering, science and economics to sell sustainable living.
Founders Jason Dittmer, Brad Peacock and Bill Wilson all owned businesses specializing in sustainable building before realizing there was a lot of competition in the consulting and installation fields.
The industry is flooded with little guys offering insulation, water heaters, LED lights, solar panels or windows to save energy.
Together they founded DwellTek to provide holistic analysis and counseling on how to improve a home’s energy efficiency, do all of the work themselves, and be able to show real dollars and cents savings from the measures.
"This year we’re the largest solar panel installer in Utah," Dittmer said.
"But as far as the solutions we offer, they’re only one piece of what we do," Peacock added.
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The goal of DwellTek isn’t to sell a furnace, a water heater or a window, Peacock said. The goal is to make a home more valuable because it has lower energy bills.
People often have rooms that are too warm in the summer or too cold in the winter. DwellTek can help people know where to get started and do the work themselves, Wilson added.
These aren’t just salesman promises, they’re a major part of the business plan, Peacock said. The industry is currently set up to market to individuals already interested in sustainability. But by staying within a client’s budget and helping them achieve actual dollar savings from the improvements, DwellTek expects its services will appeal to every homeowner in Park City, Utah and regionally.
Because Utah has the 40th lowest utility rates in the nation, energy-efficient appliances, windows and insulation that cost a little more can sometimes be a tough sell, Dittmer said. That’s why the company uses state-of-the-art technology to identify problem areas in a home and compute specific dollar savings.
Rather than talk about "going green" and saving the environment in general terms, DwellTek takes a scalpel-like approach to educating clients on what could be done and what results they would see, he said.
For example, Questar will do a home energy audit for $25 and will likely tell you to get a new furnace and water heater. DwellTek’s audit utilizes the most current advances and expertise in building science to provide clients with a detailed plan to work toward sustainability, Dittmer said. And the work DwellTek can do itself is normally provided by five or six separate contractors, he added.
They’ll even do the local, state and federal rebate paperwork for clients to make sure they get savings up front on their improvements.
Instead of just viewing efficiency from an environmental or energy bill standpoint, homeowners should start thinking of it in terms of net worth.
Investments in the stock market will likely yield a 10 percent return average. Making a home more "green" and efficient could increase its value between 15 and 25 percent, Peacock said.
Since new-home construction has stalled, the place to begin focusing on sustainability is in existing homes. That will likely make homes already efficient more valuable than ones who haven’t on the same street, he explained.
DwellTek Energy Solutions
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