Introducing a new series — ‘The road ahead: New realities in a pandemic economy’
Note: Swift Communications is the parent company of The Park Record.
From Ralf Garrison, founder of Insights Collective, a pandemic economy think tank
The Park Record is pleased to announce a new series, “The road ahead: New realities in a pandemic economy” dedicated specifically to the COVID-19 pandemic economy in mountain resort communities across the West.
“The road ahead: New realities in a pandemic economy” is part of a new partnership between The Park Record, its sister publications and the Insights Collective, whose members are researchers, economists, and market strategists who share a common goal of working together to help resort communities — and their tourism-dependent businesses — navigate their way through the unprecedented disruption caused by the COVID-19 pandemic. Our goal is to analyze economic consequences to help establish a sustainable business case and lifestyle for all, likely based on new realities.
The Collective uses data analysis and decision-making systems well established in other industries but not frequently found in the tourism industry, to 1) Gather such facts/evidence as is available, 2) Add selective original research, 3) Aggregate emerging best practices, 4) Apply a scenario-planning process from its think tank system to provide insights and recommendations about what you need to know to prepare for this coming winter, and what you should begin to anticipate in 2021 and beyond.
For those on the business side of mountain resort communities, the Swift organization is well known for the communication platform underneath many of the leading resort communities in the Rocky Mountain West. Swift’s commitment to the greater good of the industry is particularly important for an industry in need these days, and a great complement to our credo: “All of us, together, are smarter than any of us, individually,” — the collectivist approach upon which our Collective is founded.
From Bob Brown, president, Swift Communications
The pandemic has delivered grueling days, weeks and now months filled with concern for our people, communities and our businesses. It was a couple days prior to the Labor Day holiday when one of our talented people sent me a note asking to connect me with Ralf Garrison to discuss an idea that appeared to be aligned with our mission. Although I didn’t know Ralf personally, our resort newspapers had been using his information and research — he is the founder of Mountain Travel Symposium, DestiMetrics and the Central Reservation Association — to inform our communities for the past 25 years. Ralf and his group of colleagues are Western U.S. destination market experts when it comes to identifying consumer trends, sentiment and business insights.
After many planning discussions with Ralf and my team, I am pleased to announce The Park Record and its sister resort publications are collaborating with the Insights Collective to publish nine articles over the next nine weeks. “The road ahead: New realities in a pandemic economy” begins today and will culminate on Nov. 25.
The purpose of the series is to illuminate insights on the changes to our markets and consumers, and offer thoughts about where we need to head as our new realities settle in for the coming year. The initial focus will be “What You Ought To Know” in order to plan and prepare for winter 2020-21, and evolve toward the “New Realities” forthcoming in 2021 and beyond.
Through this partnership with the Insights Collective team, The Park Record can deliver timely information to the community, with the overarching goal of promoting economic sustainability through actionable ideas and analysis. This series will be both in print and online offering flexibility to you to stay connected.
I’d like to leave you with what The Park Record and its sister publications endeavor each day to accomplish: “Champion the Power of People to Improve Communities.”
We intend this series will support this purpose, and we hope it provides insights for all to successfully move forward this winter and into 2021.
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The Park City lodging industry in recent weeks experienced an uptick in projected occupancy numbers during the dates of the Sundance Film Festival, but the figures remain depressed from a typical year during the largest special event on the city’s calendar.