Juice gives a ‘Boost’ to Bonanza
June 9, 2007
When Booster Juice opened its second store on Bonanza Drive a week ago, it didn’t have to wait long for customers.
"They were knocking on the door trying to get in before we opened," said Marilyn Darby, part owner of Booster Juice.
Booster Juice is a family business owned by Darby, her mother Betty Manwill and her daughter Sara Davis. They opened their first store at Quarry Village in 2005. After two years of success, they decided to expand.
"We wanted to get closer to downtown. We finally found a spot and found out that it was the original Zuka Juice," Darby said.
Darby said customers who went to Quarry kept asking them to move downtown.
"The customer requests, from hotels and residents, they kept asking us to come closer," Darby said. "They said, ‘If we were here, they’d be here everyday.’"
Recommended Stories For You
So far, their fans have kept their promise.
"At high school lunchtime, we watch them walk in masses across the street coming here," Darby said, pointing toward the crosswalk at Kearns and Bonanza. "It’s so busy already, it’s a great thing."
Davis said it took a while to get the store at Quarry to become successful. Now, she claims, it’s the busiest store in the Pinebrook area. One might think by adding another smoothie store in Park City, they might be competing against themselves, but that’s not the case.
"Our numbers have not dropped since we opened the store," Darby said. "Pinebrook, Jeremy Ranch is still strong, we’ve even had more customers."
"Some people hit Booster Juice in Quarry Village in the morning and then come to us here in the afternoon for lunch," Davis added.
Prior to bringing the Canadian-based franchise to Park City, the trio wanted to find a business that their family could run, which might bring them all back to Summit County. Darby was involved in the corporate world, Davis was in Montana working with troubled teens and Manwill was retired and living in California.
They researched health stores, specifically smoothie stores, and found Booster Juice.
"I was a smoothie addict in graduate school, but Jamba Juice was too high in calories," Davis said. "Booster was healthier. Now, we like to make other people into addicts."
"There were no added sugars, it uses all sorbet instead of ice cream," Darby added about Booster Juice. "We’re not better than anyone else, we’re just different."
Booster cultures its own yogurt, provides wraps, quesadillas, paninis to go along with smoothies and freshly squeezed fruit and vegetable juice.
At the time they researched franchises, there were no Booster Juice locations in the United States, so they drove to Canada to see the company and meet the owners.
"We became best friends with the owners," Darby said. "We did a lot of research and they continue to improve."
Shortly after their visit, they brought the first Booster Juice to the U.S.
"It’s a Canadian franchise and we are the area developers, we have the rights to Utah, Idaho and Montana," Darby said.
Now there are 15 Booster Juice stores in the United States and 160 in Canada. Darby said five more are opening in Texas, New York and Washington.The family is continuing to look for more locations and other franchise owners that want to join them.
"Our dream was to have several locations," Darby said. "We want to get more people involved statewide."
Booster Juice is keeping them busy, but while they may work more hours a week than in their previous jobs, the work is more enjoyable.
"I get to work with my mother and daughter," Darby said. "The three of us live together. We wake up every morning and have fun."
Not only have they made a family reconnection, they’ve also been able to bond with the community.
"The best thing," Darby said, "all of our customers are like our dearest friends," Darby said. "We know what they want when they walk in the door. We’ve done everything to help out with the community and provide customer service. We go around town and people say, ‘Hey, it’s the Booster Juice ladies.’"
Davis said the business fits the Park City lifestyle as well.
"Because everyone’s into fitness and health stuff," Davis said. "Plus, we’re very social."
Not only are they focusing on their own family but want to incorporate others in their business.
"A lot of kids’ first jobs are here," Darby said, "and we get to teach them. We have fun at what we do and we are big on family. We hire a lot of brothers and sisters and we get to know their parents."
They try to instill a fun atmosphere among their employees, which they hope turns into good service for the customers.
"We make it fun, we party like rock stars," Davis said with a grin.
Booster Juice is located at 1890 Bonanza Drive and 8178 Gorgoza Pines Road. For more information, call 658-5835.