Kimball Junction Business Association is back
Last Thursday the newly reformed board of the Kimball Junction Business Association announced it was back.
Originally formed in 2001 as part of the 2002 Winter Olympics planning process, the association quit functioning after the end of the Games.
Since that time, the addition of Newpark and the construction of a research park have created a very different type of commercial neighborhood.
Tom Richardson, who organized a few grassroots meetings to judge interest in revitalizing the group, was elected president of the board at the Thursday meeting. He is the owner of Beadniks in Redstone Village.
Chris Eggleton, general manager of Newpark Hotel, is vice president.
This year membership is free to encourage participation. Leadership is sensitive to the fact that everyone is still in a recession, he said.
Once the organization is more solid, plans for joint marketing and means of collecting membership dues will be decided, he explained.
"When rubber meets the road, it will come down to funding," he added.
The primary need of such an association, Richardson explained, is to head up joint marketing of the neighborhood.
Target market No. 1 will always be the Park City area, he said Monday.
"It’s about creating more of an awareness of all we’re offering down there now," he said.
In addition to making people more familiar with all of the restaurants, stores and services, there’s also a need to publicize the events schedule featuring numerous concerts and festivals, he said.
"I think people will be impressed with all that’s going on," he said.
Increased foot traffic participating in myriad events is good for all merchants, Richardson added.
Another important market for the neighborhood is the Salt Lake Valley, he said. With Tanger Outlet Center, Redstone Village and Newpark Resort, there’s a lot to offer Salt Lake visitors.
Third, Richardson said, merchants want tourists to be better aware of what shopping, dining and entertainment are available in their corner of the Basin.
Richardson said he and Eggleton are hoping the association will give the merchants more of a voice in the larger community. He said they’d like to lobby Summit County for more sidewalks, for example.
All businesses are encouraged to attend an Aug. 17 meeting at 4 p.m. at the Utah Olympic Park to discuss goals and solicit membership, Eggleton said in a press release.
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