KinderSport moves from PCMR to Redstone | ParkRecord.com
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KinderSport moves from PCMR to Redstone

Amanda Tust Of the Record staff

KinderSport, a business with a long-standing history in Park City, relocated its Park City Mountain Resort store into the Redstone Towne Center in October. KinderSport sells ski clothing and equipment for children and teens from four locations in Park City and one store in San Francisco, Calif. Owner Dan Willard said the he opened the first KinderSport store on Main Street in 1973 after he was unable to find equipment and ski clothing for his two daughters, Alexandra and Katherine, then 2 and 4 years old. After living in London, England and Bonn, Germany and taking ski trips throughout Austria and Switzerland, he knew there were European ski equipment and gear options in the smallest sizes and latest styles. Willard contacted European supply sources, such as Cacao, an Italian ski clothing company, and ordered ski gear for his daughters. Willard’s said his youngest daughter, Alexandra, learned to ski in one morning at ParkWest, now The Canyons, when she was 3. He said by the end of the day, Alexandra was skiing in a wedge, linking her turns and singing. In an effort to promote similar experiences for other families, Willard decided to open a children’s-only ski store in Park City. Willard said KinderSport now carries skiing gear "from the skin out" for children ages 18 months to 18 years old. KinderSport sells Blizzard skis, Salomon bindings, Dalbello boots, Boeri and Giro helmets and Atomic skis, boots and bindings. Clothing brands include Cacao, Spyder, Couloir, Skea, Nevica and Marker. When his daughters were learning to ski, Willard bought them a longer pair of skis every year and boots about every two years. His daughters’ tendency to outgrow their equipment every season, gave him the idea to start a buy back program. At KinderSport any skis bought from the stores can be brought back for a credit toward new skis. Willard said skis can be exchanged at any of the five store locations and a credit of a third of the original purchase price will be deducted from the cost of a new pair of skis. He said purchase and sell back is transferable from one location to the next and equipment can be exchanged after several years. "There are no time constraints on trading in the equipment," Willard said. "You can hand it down through younger children in the family and cousins."

The original KinderSport location on Main Street closed in 1981 when the property was redeveloped. Willard moved the store to Park City Mountain Resort and opened a second location in San Francisco in 1988. When Willard moved back to Park City from San Francisco, he left the California store in his daughter’s charge. He then opened a third store at Deer Valley Resort in 1991. KinderSport now has locations at the base and mid-mountain at Deer Valley Resort, one at The Canyons that opened in 2001 and now one at the Redstone Towne Center. Willard said he opened the Redstone store after he had to move out of his Park City Mountain Resort location in September. He said he picked Redstone because of its growth and its proximity to Jeremy Ranch and Pinebrook customers. KinderSport’s newest location is located at 1675 West Redstone Center Drive. For more information call 649-5463.


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