KPCW in midst of busy pledge drive
Twice a year Park City public radio station KPCW takes a break from promoting other local nonprofits to toot its own horn. This year’s summer pledge drive marks the first in its new studios on Swede Alley and its first without founder Blair Feulner. Feulner resigned last month after a dispute with the station’s managing board of trustees.
Despite the recent internal tumult, board member Flint Decker says the community is responding as it always has to support KPCW’s commitment to local programming.
"As usual we are seeing an incredible amount of support from the community," Decker said, adding that "hundreds" of volunteers have offered to help answer phones during the pledge drive.
Over the station’s 28-year tenure it has developed a successful formula for raising the funds needed to stay on the air. Local merchants donate premiums like ski passes, fancy dinners, concert tickets and weekend getaways that listeners receive in exchange for their donations. According to Decker, the gifts are matched to pledges ranging from $40 to above $350.
"The reality is you are going to go out to dinner anyway. Why not spend the same amount and help support your local public radio station," says Decker in a pitch to get listeners to open their wallets.
This month’s fundraiser kicked off with the annual Back Alley Bash hosted by Cole Sport. And, like the new studio, due to construction at Cole Sport on Park Avenue, the street party moved to a new location at the Town Lift Plaza. Decker said attendance was excellent and everyone was delighted with the slope-side ambiance.
Also new to the pledge drive format is an opportunity to challenge board members to ante up matching pledges during the noon hour. From 12:30 p.m. to 2 p.m. each day this week KPCW board members and local civic leaders will be taking calls and matching listener donations.
The pledge drive runs from 7 a.m. to 7 p.m. through Friday and concludes with an on-air auction Saturday from 7 a.m. to 4 p.m. Regular listeners are encouraged to call in during their favorite programs to show their support for on-air staffers like news director Leslie Thatcher, afternoon drive-time host Randy Barton, film reviewer and news reporter Rick Brough, reporter Linda Gorton, business reporter Anne Johnson and many local volunteers who host regular music programs.
KPCW can be found at 91.9 and 88.1 on the FM dial in Summit County. Donations can be made by calling (435) 649-9004 or by logging on to http://www.kpcw.org
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