KPCW looks to expand
A new radio station proposed in Park City might target younger listeners than KPCW-FM currently reaches
KPCW General Manager Tina Quayle revealed the plan Wednesday at a Summit County Commission meeting in Coalville.
The "niche" audience for the local National Public Radio affiliate now is people between 45 and 70 years old, KPCW General Manager Tina Quayle said.
"We feel like we can expand our programming with NPR," Quayle said. "There is another audience that we are not reaching, a younger audience."
The new station’s call letters could be KCWW, which currently broadcasts KPCW’s format in Evanston, Wyo., Quayle said.
But researching new radio formats takes time, KPCW founder Blair Feulner said.
"We don’t make decisions without doing research, and any decision about that would be made after spending a lot of money," Feulner said in a telephone interview Thursday.
However, he said a new format wouldn’t likely be modeled after KSL’s Nightside Project, which attracts younger listeners with edgier commentary and production.
"We’re not going to duplicate that," Feulner said. "The Nightside Project totally crashed and burned."
Today, KPCW is focused on building new studios on Swede Alley at the north end of the China Bridge garage, he said.
The current construction permit for a new translator will last through October, Feulner explained.
"We don’t really have to get serious about what we’re doing for a while," he said about the new proposal.
The Summit County Commission on Wednesday said it would provide free space to build the new translator at a county-owned broadcasting site at Quarry Mountain.
"We think that this allows the possibility of serving more people," Quayle said. "We really want to service Summit and Wasatch counties even better."
Broadcast consulting engineer Mario Hieb owns the new translator license and could partner with Feulner to form a new station.
"I would call it a service upgrade," Hieb said. "Because I have a close relationship with KPCW, I would like to do something with them."
The new station could broadcast news and music, he added.
"But I don’t have any contracts or any agreements with Community Wireless at this time," Hieb said. "We have no commitment."
The translator license, which Hieb said he purchased in 2007, was issued by the Federal Communications Commission.
KPCW and Park City Television currently receive free broadcasting space on Quarry Mountain "because they directly program toward Summit County residents," said County Engineer Derrick Radke, who oversees translator sites for the government.
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