‘Little Slammers’ are a hit
Wasatch Beers founder Greg Shirf announced this week that Utah’s first microbrewery has revived an old favorite in their newest line of beers.
The seven-ounce "Little Slammers" are Wasatch Beer’s nod to a nostalgic past when Pabst and Miller Brewing Companies both sold the seven-ounce beer bottles, the Wasatch and Squatters Beer News release said.
Shirf recalls the smaller bottles quite fondly from his hometown, Milwaukee.
"We used to call them ‘pocket rockets’ because you could take them anywhere," Shirf said.
Despite the growing trend for larger and larger beers, Shirf said he just wanted to go a different direction than other brewers.
"When everyone else was turning left, we took a hard right," Shirf said. "I thought, ‘Why follow the trend?’"
Shirf said he wanted the beers to be more fun and to appeal to a niche group.
"My instinct told me there’s a time and place for little beers," he said. "It was a marketing instinct and I hoped it would catch a little cultural niche."
So far, the Little Slammers have generated an enthusiastic response, Shirf said, and he hopes the new addition continues to catch on.
Wasatch Beers is offering two variations on the seven-ounce bottle. A 4 percent alcohol by volume Classic Lager for the grocery store market, and a 5.2 percent alcohol by volume Golden Ale sold in liquor stores.
With the new bottle design, Shirf decided to redesign the packaging as well.
"The theory is, you have got to have the ‘whole package.’"
Shirf hopes the beers continue gain popularity so the company can keep them around. For now, he said, he’s happy with everything about the Little Slammers
"I have been doing this beer thing for 24 years now," Shirf said in the release. "I decided to indulge myself with a blast from the past, kind of a toast to my misspent youth."
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