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Locals invited to converge during Film Fest

Alisha Self, Of the Record staff

With the inception of a "Locals Take Back" event during last year’s Sundance Film Festival, Salt Lake City-based event planning company (a)perture marketing may have stirred up some bad blood among the Sundance cohort.

However, event organizer and (a)perture Executive Director Anne Cummings-Anderson wants to address any misconceptions. "It’s not intended to be an adversarial event at all," she says. "It’s something we came up to celebrate the theme of the festival and support the community and the locals that make it happen."

On Wednesday, Jan. 27, (a)perture marketing and KRCL Radio will present the second annual Locals Take Back event at The Sidecar on Main Street. The event starts at 9 p.m. and is free to anyone with a Utah ID.

The event was born out of "a desire to offer locals a VIP evening of entertainment to celebrate their participation as residents," says Cummings-Anderson, who is organizing the event with (a)perture creative director Heidi M. Gress.

Locals will receive red-carpet treatment that is generally reserved for celebrities and filmmakers at Sundance. Non-Utahns are also welcome, but they’ll have to shell out a $5 admission fee.

All proceeds from non-locals will benefit Local First Utah, a nonprofit organization that seeks to strengthen communities and local economies by promoting, preserving and protecting local, independently owned businesses throughout Utah.

The event will highlight local talent including artists, musicians and fashion designers. A "pedestal fashion show" will showcase the designs of Utah fashionistas including Keith Bryce, Jordan Halverson, Michelle Boucher, David Heuvel of Ballet West, and a team of Salt Lake Community College Fashion Institute students. Hair and makeup will be provided by Steven Robertson and Paula Dahlberg. Instead of walking down a runway, the models will be situated atop pedestals throughout the venue as living works of art, Cummings-Anderson explains.

The event will also feature original film poster designs from students at the Art Institute of Salt Lake as well as dance performances by Urban Studios. King Niko, a Salt Lake City-based band that bills itself as "committed to making people dance," and Koko and Camaro, which Cummings-Anderson describes as a "gritty pop/blues ensemble," will provide musical entertainment.

In a nod to the cinematic atmosphere that Sundance brings, the Salt Lake Film Society will be on hand to premiere an interactive year-in-review film compilation.

The first 150 guests to arrive will receive complimentary swag bags filled with local products and coupons. Cummings-Anderson encourages people to come early to make sure they get in before capacity is reached, which happened last year around 10 p.m., she notes.

Local businesses that want to reach out to the local contingent by donating promotional items for swag bags or giveaways are asked to contact (a)perture at (801) 953-0109 or email info@aperturemktg.com.

The Sidecar is located at 333 Main Street, on the second floor of the Main Street Mall. For more information about the event, visit http://www.localstakeback.com .


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