Marketplace: New Park Ave. snowboard shop is Epic
November 23, 2010
Board sports are a family affair for Dan and Elena Dapper, owners of Epic Skate N Snow that opened on Park Ave. last month.
As early as last year Dan, originally from Brazil, was a vice president of information technology at a Salt Lake City firm. His wife, originally from Russia, was a manager at a major grocery store.
combining their expertise in management and retail, the Dappers were confident they could run a successful store.
"It was time do to something for myself and my family," Dan said. "A board shop was ideal because everyone in my family does board sports."
Epic has a lot of competition in the Park City area, but he is planning to attract a niche market, he said. Most shops in town focus on skiers and also offer snowboarding equipment. Snowboarding has a completely separate culture that isn’t well catered to in ski shops, he explained.
Dapper said Epic is the only store around carrying brands like Nomis and Technine. He has the largest collection of Rome SDS in the area, he said.
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In addition to boards, helmets and accessories, the store carries a wide selection of apparel for both on and off the slopes for adults and children.
"We want to educate people about the products and explain the differences," he said.
The store also carries every brand of skateboard including top lines of long boards such as Arbor and Never Summer.
And Epic is always taking suggestions for new brands, Elena said. After they get enough requests for a particular item or line, they order it.
Once winter is over, Dan said Park City residents will be excited to see what he has ready. Big fans of mountain boards, the Dappers expect to be the go-to store for the sport.
Not a big sport in Park City yet, Dan said mountain boards are popular everywhere mountain bikes are. It’s basically like standing on a mountain bike, he said.
"It should pick up really quickly," he added.
The board sport culture is attractive to youth and in his native Brazil it saved many kids from trouble. Growing up skateboarding and surfing, taking up snowboarding in America was natural, he said.
Board sports are a great way for families to stay together, and to help kids get outdoors, get exercise, and stay away from bad influences, he said.
Elena said she really enjoys managing product lines and building relationships with vendors.
The Dappers are excited about the coming season and say their staff knows the community, know their products and give great advice to shoppers.
Epic Skate N Snow
1700 Park Ave. Suite 105A
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