Molar man is coming to the rescue in Park City
September 25, 2009
Marc Poulson has three children. He’s always taken them to Burg Pediatric Dentistry in the Salt Lake Valley. Everything about the practice from the training of the dentists to the paint on the walls is specialized for children. When he found out they were in need of a business administrator, he jumped at the chance.
Sure, health care is a growing and mostly recession-proof industry, but this was also a practice that was onto something.
"My kids love going to the dentist," Poulson said.
Three weeks ago the company opened its fourth location, this time in Park City. The new office is in the green building at 1901 Prospector Ave. Like the other offices, the walls are all painted in bright, friendly colors. Cartoon characters decorate the walls and patients are greeted by a large mural of Molar Man, a dental superhero the practice uses as its logo.
Poulson believes Burg Pediatric Dentistry is the only practice in Park City that exclusively treats children. Mom have a toothache? Sorry, she’ll need to schedule with someone else. From age one to 21, Dr. Jeff Burg and his Park City-partner Stuart Segura have both undergone the extra two years of education and residency necessary to be pediatric specialists.
Children’s mouths are basically the same as adults, only smaller. The primary difference is in using anesthesia, Poulson said. And the doctors are experts at it in case a child is so afraid of going in the chair that they’d be more comfortable being sedated.
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But unless kids have an unusual fear of dentists or have trouble sitting still, Poulson believes the friendly staff and atmosphere will make them feel completely comfortable at least his own kids do.
"Our courteous staff goes out of their way to create a great customer experience," he said.
It’s one thing to make patients feel good inside the office, but Burg Pediatric Dentistry wants patients to feel good about dental health. Inside each of its four offices, the company keeps a board with pictures of members of its "no-cavity club." Children on the board are excited to see their picture when they come in. Those not on the board are motivated to follow brushing instructions to join the club.
Club members are treated to occasional parties, special bracelets and coloring books, Poulson said. It’s a great way to motivate children to brush.
Because baby teeth will fall out, problems with teeth aren’t always as serious with youngsters, but today’s electric toothbrushes make prevention easier than ever. That’s important to parents, Poulson said. Since the recession started, he’s noticed that parents will cancel their own appointments before their children’s.
Children should begin seeing a dentist by age three, he said, but bringing in younger toddlers is a great way to introduce them to the dentist’s office and teach correct brushing habits.
Almost all insurances are accepted by the company, as are CHIP and Medicaid. Spanish-speaking staff are always available. Currently, the office is open 8:30 to 4:30 every Wednesday and the first Tuesday of each month.
Burg Pediatric Dentistry
1901 Prospector Ave.