Monopoly Park City style
July 29, 2006
In its first year in 1935, Charles B. Darrow’s Monopoly was the best-selling game in America, according to the official Monopoly Web site.
The Summit County Friends of Animals hope they have similar success as they launch their Park City version of the game later this year.
The game, "Park City On Board," will serve as a fundraiser for the non-profit organization and give local businesses a unique way to advertise.
"This is a great fundraising idea because it’s a unique way to support a worthy local non-profit and have some fun at the same time," said Troy Stevens, president of the board of Summit Country Friends of Animals. "For sponsors this is an excellent opportunity because it gives them added awareness in the community while at the same time giving them a chance to become part of a high-profile project."
The game will raise funds through game sales and 35 corporate sponsorships. The sponsorships will be displayed on properties, corner squares, special square properties, playing cards, houses and hotels, bank and currency, and media positions.
"We just think it’s a wonderful new creative idea in community. We’ve always been supporters of animals in area. We took it to the committee and it was unanimously passed. We all thought it was a great, great idea," said Russ Coburn, the CEO of Jan’s Mountain Outfitters.
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Local photographer Mark Maziarz is providing the photos for the box covers and local painter, Don Weller is providing art for the game boards. Crescent Mortgage, Jans Mountain Outfitters, White Pine Touring, Deer Valley Resort, The Canyons Resort, Interiors with Oohs and Aahs, Park City Title, and the Eccles Center are just a few of those who have purchased spots on the game.
Nari Trotter at Park City Title is doing this for more reasons than mere advertising space.
"I do other things with friends of animals, the idea is interesting," said Trotter. "Is it practical? I don’t know. I thought it was an interesting idea, but I don’t know if I’ll get back what I put into it. I do it more for the animal organization. I hope it’s successful and that they fill all the spots."
Friends of Animals want the game to also serve as souvenirs for tourists and memorabilia for residents.
"I think it’s pretty creative, it’s kind of fun for Park City to have a board game," said Rhoda J. Stauffer of Summit County Friends of Animals. "Park City gets requests from tourists for Park City souvenirs. There really aren’t’ games that specifically say Park City on them, at least that’s what I’ve been told."
Denna Flemming and Steve Chin of Prudential Utah Real Estate, who purchased some spots on the game, agree.
"I think it’s a fabulous opportunity for our tourist industry," said Flemming, who is also on the board of Friends of Animals. "Folks want to come into town and take something with them. We wanted certain restaurants and ski places. People will say when they play the game, ‘Remember when we ate here? Remember when we skied here?’ What a great way for us to not only raise funds for a fabulous non-profit, but a great way to promote Park City."
The idea for the fundraising game was originally developed in communities throughout Canada by Help on Board. Help on Board’s aim is to develop and deliver unique fund-raising and awareness programs for all types of causes and non-profit organizations across North America.
According to Trotter, the program has been successful in more than 30 communities and is in process in another 30. Park City will be the first tourist town in this group and the first town with a population around 10,000 people. Recent releases have occurred in Battle Creek, Michigan and Greeley, Colorado. Salt Lake City is also preparing to release a game in the next year.
Advertising spots vary depending on exposure. The costs range from $2500 to over $8,000. There are almost 20 spots still available.
To find out about becoming a sponsor, contact Summit County Friends of Animals Executive Director, Rhoda J. Stauffer at 640-3242. Proceeds from Park City On Board will go to Summit County Friends of Animals (FOA). Last year, FOA helped more than 630 cats and dogs find new permanent homes.
The list of sponsors currently On Board:
Eccles Center Deer Valley Resort Ironwood Resorts Riverhorse on Main The Canyons Resort White Pine Touring Crescent Mortgage Peak Art and Frame Jans Mountain Outfitters Park City Title Interiors with Oohs and Aahs go AUPAIR East West Partners Deer Valley Real Estate (a Prudential broker–Dena Fleming) St. Regis Resort & Residences Deer Creek (a Prudential broker — Suzanne Harris and Ann MacQuoid) Media and Retail Partners The Park Record KPCW Albertsons — Park City Albertsons — Quarry Village Wild Oats Cole Sport