Monster Beverage Company acquires Squatters and Wasatch Brewing labels | ParkRecord.com
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Monster Beverage Company acquires Squatters and Wasatch Brewing labels

Deal does not include physical breweries or taprooms

Stefane Russell
The Salt Lake Tribune
The first annual Park City Shot Ski in 2016 celebrated Wasatch Brewery's 30th anniversary.
Park Record file photo

The company behind one of America’s most-popular energy drinks is getting into the beer business, buying the brewing collective that includes two well-known Utah beer brands: Squatters and Wasatch Brewing.

Monster Beverage Corporation — best known for its Monster Energy Drink — recently announced it was buying CANarchy, a Colorado-based craft brewing collective whose brands include the two Utah labels, for $330 million in cash.

Monster vice chairman and co-CEO Hilton Schlosberg announced the sale during an online investor meeting on Jan. 13, explaining that the deal provided the company with “a springboard form which to enter the alcoholic beverage sector.”



The sale, Schlosberg said, gives Monster a “fully in-place infrastructure, including people, distribution and licenses, along with alcoholic beverage development expertise and manufacturing capabilities in this industry.”

This article is published through the Utah News Collaborative, a partnership of news organizations in Utah that aims to inform readers across the state. Visit The Salt Lake Tribune to read more.




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