Mountain View Medical open in Park City
January 6, 2007
Craig Pivo had been counting pills in sets of five for almost 20 years when he had finally had enough of third-party reimbursement and the pharmacy business. Although he still enjoyed working in a health field and wanted to help people, he knew he needed a change.
More than 20 years before opening Mountain View Medical Supplies with his sister, Diane Malott, Pivo graduated with an undergraduate degree in chemistry from the University of Southern California, and then enrolled in the school’s four-year pharmacy program before heading out to join the medical workforce.
"I graduated in 1988 then went to work for my father at a community pharmacy," Pivo said. "Then I opened my own store in 1990 and sold that in 2005 before coming here to work in Park City."
At the store he owned he acted as a traditional pharmacy and also sold medical equipment. It was then he began to notice the success of the supply side of his field.
"The medical supply side was growing and growing and growing while the pharmacy side was shrinking," he said. "I saw people needing a medical supply store to support them."
In 2005 Malott convinced Pivo to move his family to Park City, where Malott had been living for years. Wanting to combine her marketing background with his experience in medical supplies and business, Malott convinced her little brother to start the store.
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"Diane has raised a family here in Park City and been a part of the community for 10 years," Pivo said. "She got to the point that she had done everything she needed to do to get her children ready for the future and was ready to do something for herself."
"I, on the other hand, was just bored of pharmacy and counting pills," he continued. "When I came up here she said that we should do something together and we noticed there was nothing like a medical supply store here, so we opened this together."
Despite warnings from friends about the dangers of mixing family and business, the pair has had a relatively smooth start to their venture together. Pivo said he couldn’t imagine a better situation than getting the chance to work with his sister.
"We come from a family-operated business perspective our whole lives and it’s never been a big deal," he said. "We’ve been best friends our whole lives and still are so we knew there wouldn’t be a challenge there."
Pivo said they opened the store because they saw a need for it in the community. Too many people had to drive to Salt Lake City to get medical supplies, he said, since it’s the type of business every injured person needs.
"We also opened this store to accent the growing medical community that’s coming here and to help meet their needs and the needs of their patients," he said, referring to the announcement that Intermountain Health Care plans to build a hospital in the area. "But we are not here to compete with pharmacies, physicians, physical therapists or anyone else. We carry supplies others don’t carry."
IHC plans to begin construction on a hospital to be located near Quinn’s Junction in the spring, which Pivo said Mountain View will support by providing products to the community that patients will need.
Mountain View carries everything from wheelchairs to medical beds, orthopedic braces to portable oxygen.
"Our merchandise is, in the broadest terms, medical and wellness supplies," he said. "We only carry high-end quality products. We deal with a population that needs to feel they’re getting the right product, a quality product, for the right amount money that is suited to the right injury or body part. You can find cheaper brands, but I don’t believe you’ll get the quality you’re looking for. You won’t get a hospital-grade product."
Pivo said there is a great need for medical supplies in Park City because it is such an active community with cycling, hiking, running and the winter sports the town supports.
"We serve local athletes, weekend warriors and the elderly population," he said. "We’re serving Kamas and Heber, all the way out to Evanston. The elderly population here who use our services is larger than I thought it would be. I’m actually surprised at how much business we do in that area."
Mountain View’s motto is " Get well. Stay well. Be well." Pivo said they back up the motto by having a health professional, and not just a salesman, help outfit customers with the appropriate medical supplies.
"I’ve dealt with all kinds of physicians and specialties. I know what the doctors want their patients to have. I don’t have people coming back and saying their doctor wanted them to have something different."
After working as a pharmacist for nearly two decades, Pivo said he is happy about the switch, happy to be partners with his sister and happy to be in Park City. He also said his education isn’t over. He will start at the University of Utah’s graduate school of business in the fall.
Mountain View Medical Supplies is located at 1890 Bonanza Drive and can be reached by calling (435) 615-1073 during normal business hours, 10 a.m. to 5:30 p.m. Monday through Friday. Delivery is available.