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Music, food and film added to Arts Fest weekend

The 41st annual Park City Kimball Arts Festival isn’t just about art this year.

In addition to hundreds of artists, the three-day fest will include an outdoor film screening, culinary offerings and musical outreach.

"We’re expanding the whole weekend more to do, more to see, more to take in," says Robin Marrouche, executive director of the Kimball Art Center.

The new additions are a result of the Kimball Art Center collaborating with local nonprofits, restaurants and businesses, among them the Sundance Institute and Downstairs, a Main Street lounge.

According to Marrouche, the Kimball wanted to come up with new ways to encourage visitors to spend two or three days in Park City rather than just an afternoon or evening.

"We don’t want people to just walk the show and that’s it," she says.

The Arts Festival will open Friday, Aug. 6, with the Opening Night Auction and Gala. That night, the Sundance Institute will kick off the weekend with an outdoor screening of "Mary & Max" at City Park.

The screening is part of the Sundance Institute Film Series’ summer lineup, which features free monthly outdoor screenings in place of its usual indoor events.

"We have been trying to find local community groups to work with as a way to find new audiences," says Virginia Pearce, Associate Director, Artist Relations at the Sundance Institute. "We’ve been working with the Kimball for a long time just through the Film Festival and we’ve been looking for other ways to work together year-round."

The Sundance Institute will present "Son of Rambo," a selection from the 2007 festival, in July at City Park and is also partnering with Red Butte Gardens in Salt Lake City to show two different films on different nights in July and August.

Pearce says Sundance staffers chose to show "Mary & Max," which was the opening night film in 2009, in conjunction with the Arts Festival because it appeals to all ages and it hasn’t been released in theatres. "We want this to be something you can bring the whole family to," she says.

"The point is to offer activities for everyone," Marrouche adds. "There will be a lot of film lovers here that won’t be going to our auction but would love to see a film in the park. It’s really exciting because it’s one more element we didn’t have before that broadens the festival."

In addition to the free film screening, the Arts Festival weekend will include culinary and music programs that are currently in the planning stages.

"Taste of Art" will give local restaurants an opportunity to participate by offering tastings, demonstrations or special promotions during the festival. "They’ll have to chance to step up and put what they do best at the forefront," says Marrouche.

The Kimball is also coordinating a music café at Downstairs to provide a central location for festival patrons to take a break and check out live music.

"These are more ways we’re going to draw people here overnight," says Marrouche. "We want people to plan their whole weekend of activities up here, and that diversity in offerings for the art lover will attract more people."

For more information about the 41st annual Kimball Arts Festival, visit http://www.kimballartcenter.org.


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