New boutique glides into Utah
December 3, 2005
While living in Santa Barbara, Calif., Lynda Martin purchased a reproduction vintage beach-cruiser bike that she rode around the city. In its mint green and black glory, the remake of the Glide Deluxe, a weighty model originally made by the Dyno Cruisers company, offers one-speed and large shocks. Upon her move to Park City last January, Martin brought along her favorite 1950s-style cruiser. Although the Glide Deluxe gets little riding time in the area, it found a home in her new business in Salt Lake City. Martin teamed together with Khelly Miller, a former Santa Barbara roommate and close friend who is now a Park City resident. They opened Glide Deluxe, a men’s and women’s clothing boutique in Salt Lake City that carries Los Angeles fashions, international vintage collections and a local artistic line, Filthy Gorgeous. The Glide Deluxe cruiser, from which the store got its name, now sits inside or directly outside the store, and the color schemes within the store are modeled after the bike. "I thought it would be a great attention getter," Martin said. Martin formerly worked as a visual merchandiser for corporations such as Big Dog Sportswear and the Skinmarket cosmetic chain. Miller served as the head of advertising for B.U.M. Equipment and worked within the Indie-film scene. Miller first traveled to Park City in 1997 for the Sundance Film Festival, after producing the short film, "Seed," starring Rose McGowan. Miller said she found Park City to be "postcard perfect," and decided to make a permanent move to the area in September 2004. "It’s always been [Martin’s] dream to have a retail store, and I was in a position to help her," Miller said. "We’ve been throwing around the idea forever and it presented itself as an opportunity." Martin operates the store, handles the buying and pricing and creates the graphic ads. Miller is in charge of the marketing plans and business details, such as licensing and taxes. "It was a great marriage of my visual background, purchasing prowess and attention to fashion through the years and her marketing background," Martin said, "and she is an amazing producer and very organized." On Nov. 17, Glide Deluxe held its grand opening with over 120 guests. Models showed off the clothing, including the store’s featured line Filthy Gorgeous by Salt Lake City artist Keith Bryce. Filthy Gorgeous consists of silkscreen, hand-ripped, hand-embellished and reconstructed designs. Bryce hand-dyes pieces with wines and coffee and takes apart old pieces and redesigns them. "It’s really fun, progressive, edgy clothing." Bryce said. Martin said the vintage-themed clothing styles that appeared more like costumes have since been replaced with pairing a classic vintage piece with a modern sweater or jacket. Glide Deluxe encourages these unique style combinations. "Keith does one-of-a-kind handmade art and we really want to offer that to our customers," Martin said. "We want people to be able to get away from the cookie-cutter mall store where everybody looks like a clone." Most of Glide Deluxe’s items cost under $100, with the exception of select vintage pieces. "We want people to be able to come in and like something and buy it, without running their credit card to the max," Martin said. "We also want a variety of people to be able to shop here of all ages and all income levels." Glide Deluxe located at 2153 East 2100 South in Salt Lake City, off the Parley’s exit from Rt. 80, is open noon to 7 p.m. Tues. Fri. and 10 a.m. to 5 p.m. on Saturday and Sunday. For more information call (801) 467-2930. For more information on the Filthy Gorgeous clothing line visit http://www.filthygorgeousclothing.com or call (801) 870-4878.