New KPCW general manager has a familiar face |

New KPCW general manager has a familiar face

He was a familiar face on KUTV Channel 2 for 27 years. Larry Warren rushed to scenes of fires, traffic crashes and significant political events as a news reporter in Salt Lake City.

KPCW-FM, the National Public Radio affiliate in Park City, on Friday announced Warren’s appointment as the station’s new general manager.

"I just decided I had time for one more career. I wasn’t particularly thinking of public broadcasting, but I was thinking that I wanted to do something along the lines of public service," Warren said in a telephone interview Friday.

He replaces interim KPCW General Manager Jonathan Klein. Warren said he will work to shift the focus of the station’s news coverage.

"My whole background is hard news. What I would hope to bring is maybe a somewhat widened perspective about what things Park City people are interested in," Warren said. "I think that’s one area we could improve on."

Reporters will be placing less emphasis on some planning and zoning issues, he explained.

"I’ve heard some comment that our news is too institutional. I think in the growth period of Park City that was absolutely necessary, to cover development in great detail and be a watchdog, and we will continue to be so. I think what we can do is adopt more of a story-telling approach to news rather than a recitation of routine facts," Warren said. "We’ve got all the airtime in the world. Within the confines of a newscast maybe we need to keep things snappy, but we could do back-of-the-book kind of reporting in a longer form with reporters on the scene gathering facts rather than over the telephone gathering facts."

Warren said he will soon be broadcasting on the air.

"I need to look for a logical place to be," he said. "Certainly, broadcasting runs through the veins, and we’ll find a way to get back on the air."

For now, Warren said he is focused on fund-raising.

"Like all nonprofits, this has been a very tough, tough period with the economic recession. Thus, we need to broaden our fund-raising to continue to meet our targets," he said. "Listeners support us wonderfully, but that is not the entire equation by a long shot. We need to broaden our opportunities to seek other funding such as foundation grants and other sources of money. We cannot expect listeners alone to support this expensive of an operation."

Warren said he lived in Park City for about 30 years before moving to Midway three years ago. His career in journalism began in the 1970s.

Attorney Joe Wrona, a KPCW board member, said trustees were looking for a general manager "with local ties and who understood Park City."

"We also wanted somebody who understood quality local news reporting," Wrona said. "We were very impressed with Larry’s passion for KPCW and his familiarity with the station."

Warren also writes a column for The Park Record. His column will continue in the short term, he said.

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