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New mortgage firm opens in Park City

SKYLER BELL, Of the Record staff

Park City real estate community, please welcome Jeff Edwards and CS Financial to the fold.

CSF-Park City, as the mortgage company is called is now open for business at 614 Main Street, said Edwards, principle lending manager and owner.

"CS Financial as been an institution since 1998, based in Los Angeles," he said. "But we had the excellent opportunity to expand to Park City and we’re excited to be here."

Edwards, who bought a home in Park City in February, said that after vacationing in Summit County for years, the chance to relocate full time was an opportunity on which he couldn’t pass.

"It probably goes back five years ago when I met my wife," he said. "We took a trip to Park City and fell in love with the area. We came back for the Olympics and I remember taking homes brochures and trying to think about how I could market doing business up here. We got busy and it had been a couple of years and a friend here suggested I come here. I jumped at the chance. We just fell in love with it. We finally found a way we could live up here and generate an income."

One of the greatest assets CSF-Park City has to offer, Edwards said, is the diversity of possibilities available because the company operates as both a direct lender and as a broker.

"We can act very quickly if we need to," he said. "We can be in documents in just a few days, but we also broker out enough business to be able to give some pretty good discounts. In our California office, we deal with a variety of professionals who require top-notch service and that’s what we base everything on here. We have a lender for every loan."

The service they can provide is what Edwards said sets CSF-Park City apart from other mortgage firms.

"We a boutique lender very small and very high end, but we treat everyone, no matter the size of loan, the same," he said. "We are really all about service. If we have a high volume, we don’t need to gouge the borrower. My marketing campaign for the last two years has been ‘solutions, not surprises.’"

Edwards said Park City is a perfect place for him to expand because of the high volume of Californians who have second homes in Summit County. According to Rod Bradshaw, sales agent at Promontory, 26 percent of all new home site purchasers at that second-home community are from California.

Edwards said that CSF-Park City will focus on a lot more than just the second-home market, however. The company will specialize in lot loans, construction loans, condo hotels, traditional purchases and refinancing transactions. He said they have clients in almost every area of Park City.

Edwards said that his wife, along with their one-year-old son, is excited to live in Park City because of the warm welcome they have already received.

"My wife and I actually met skiing in California and we have since traveled to many places skiing and Park City was one that we liked best," he said. "People have just accepted us with open arms. We’ve just found people have been very open to us and doing business with us."

"We’re up here to do a great job and to capture business," he continued. "My wife and I have a one-year-old son and we are very excited about the prospect of raising him here."

CSF-Park City is located at 614 Main Street and can be reached at (435) 658-3777.


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