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New Olympic gear now available in town

MATT JAMES, Of the Record staff

Talk to someone about the 2002 Olympic Winter Games in Park City, you’ll likely hear the stories about the lines of people waiting to buy a beret at Roots. For those few weeks, the fleece caps were among the most popular souvenirs in town.

"Everybody had to have a hat," noted Cows owner Ken Davis.

This year, while the Games and lines are gone, the hats are still hot items.

"The new 2006 berets are smoking out the door this morning," said Steven Cummings, the store manager at the Roots company store in Park City.

He said that even for the 2006 Games located a few thousand miles away from Park City, in Turin, Italy the berets are still his best-selling Olympic item. He also noted one other popular piece.

"The track jackets are really selling well too," he added.

The store underwent a recent redecoration, he noted, to match the company’s Olympic theme, and the company is carrying its assortment of Olympic items.

Among them are hooded sweatshirts, long and short-sleeve T’s, the track jackets, leather jackets and an assortment of hats. However, he said the store was carrying less merchandise for the 2006 Games, compared to previous Olympic years.

"We’re carrying much less because the company anticipated the greater need and started selling to Target," Cummings said.

So, Roots’ Olympic items will also be available elsewhere.

One door up Main Street, Davis said his store, would be offering at least one Olympic souvenir he has the official Turin keepsake cowbells.

"For the Torino Olympics, the only item I’m carrying is the cowbell," he said.

The cowbells, he noted, dovetail perfectly with the store’s cow theme while offering a lasting memory of the Games.

Davis also said he has some 2002 Olympic items remaining in stock.

"I still have a full selection of bells from 2002," he said, "and I have some other small items."

Most are available for a discount, but not the cowbells.

Meanwhile, according to Utah Olympic Park spokesperson Jennifer Nichols, the gift shop there will have a few 2006 Olympic items, including some Roots clothing, but mostly the items will remain centered around the park itself.

"We’ve got a lot of Olympic Park stuff," she said, "but we don’t have much 2006 stuff."

The most comprehensive source for such 2006 Olympic gear appears to be the internet. Official 2006 items, including apparel from Roots and Nike, along with gifts, pins, souvenirs and other items are all available from http://www.usolympicshop.com.

However, the more locally, the most popular item is unlikely to change.

"I don’t think anybody is going to catch the beret," said Cummings.


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