New state liquor store open for business
The long-awaited state liquor store near Park City Market (formerly Dan’s Food Store) is open.
The new store, which opened Monday, will be the flagship store in Park City and the second-tier store in all of Utah the downtown Salt Lake Store is the state’s main branch. Open Monday through Saturday from 10 a.m. to 10 p.m., it will replace the Prospector store, which is now for commercial sales only.
The store is located at 1550 Snow Creek Drive and will be closed for all federal holidays, including Christmas Day and New Years Day, as well as Election Day.
Store Manager David Paul said even though the opening has been mostly word-of-mouth, customers have been steady.
"We’re hoping that this week everybody will come out and buy the party supplies they need," Paul said. "They are probably going to go to the Prospector store and then find out where this store is at from them."
The State of Utah Department of Alcoholic Beverage Control hires all the employees at the store. The DABC also decides what items each store in Utah will carry.
The size of the new store dwarfs the others in the area, allowing Paul to carry more items, including hard-to-find wines and liquors.
"I’ll be able to carry a larger selection for what the state has to offer," he said. "The smaller stores are restricted by space so they can’t carry some of the lesser purchased items. But here, instead of just one or two items in a certain line, I can carry some of everything. We’ll be getting a lot more items than we even have now."
Despite carrying a lot of items, the size of the store keeps it from feeling cramped and overly tight. Wines are located in wine racks at the center of the floor, with domestics on one side and imports on the other. On each side subsections are created according to region and type.
Liquors are on shelves around the store, organized by type.
"We tried to organize it so it makes sense to the public," Paul said. "I wanted to make it shopper friendly. For example, we have a big vodka section because it’s the highest volume liquor sold in the United States."
The large volume of items allows for monthly sales, Paul said. New items will go on sale around the first Monday of every month.
"Each month the state gives me a list of items they’ll be putting on special price incentive for the next month," he said. "The sales are displayed on the shelves. An item usually goes on sale about three times during the year, so it’s possible that one item will be on sale for two months in a row then not for a while."
Paul said he thinks the reason the DABC chose Park City for the location of a large, new store was because of the percentage of Parkites who drink, as well as the number of tourists that frequent the area.
"I think the state recognizes that there are a lot of people who come to Park City as tourists so they want to have a good showcase for the state," he said. "The state is trying to build larger stores and be more accommodating in that way."
"We have a lot of wine drinkers in Park City, so we’re going to try to bring in a lot of wines including some limited wines from around the world," he added.
As for the other liquor stores in Park City, Paul said the store at Kimball Junction will not be affected, although he said the DABC plans to expand the store sometime in 2007.
"The Prospector store will be closed to the public and will be a club store for licensees clubs, restaurants, those types of things," he said. "The Main Street store will remain open to the public, but they’ll probably move it to a new location."
The new store is located at 1550 Snow Creek Drive and is open Monday through Saturday from 10 a.m. to 10 p.m. The phone number at the store is (435) 615-8538.
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