Norda’s selected as Spyder concept store
July 5, 2006
Spyder recently named Norda’s in Park City as the company’s concept store for Northern Utah, giving the local ski and board shop a partnership with the sportswear giant that only two other stores in the state currently enjoy.
"When Chip and I started doing this store we approached a few companies wanting to do this on every level in the Park City store," said Tom Emmett, who is the co-owner of Norda’s along with partner Chip Bullen. "They were open to doing only one store. They have one or two of them operating now in Utah."
Spyder choose Norda’s, an outerwear retailer that is also a full rental shop that offers full service, because of the year-round appeal of Park City, which will help get Spyder’s new summer lines off the ground.
"They’re actually making a pretty big push for summer wear, which we weren’t able to do this year, but hopefully it’ll be in alignment for next year so we can do it next summer season," Emmett said. "They’re just getting it off the ground, but it will mostly be 2007 when they make the big summer push."
The deal closed in April and Norda’s is planning on hosting a grand opening party in early autumn to celebrate the partnership. Norda’s is trying to bring Tommy Mosley and other big names in skiing and snowboarding to give autographs.
Besides the partnership with Spyder, Norda’s is also trying to network with the Rossignol-Quicksilver Group.
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"Working on that side too," Emmett, who runs the Logan store, said. "Obviously the big reason for that is that they now have their corporate offices just a few blocks away from the Park City shop, so it just makes sense."
Bullen, who runs Norda’s in Park City, said having the Rossignol corporate headquarters so close has some great advantages.
"Quicksilver moved all their snow headquarters just three blocks away from here and we carry all their brands," he said. "It’s kind a cool having those guys here because we get some of the VP’s in the store, and that makes for a good relationship."
Norda’s opened their Park City store last November. The Logan store needed a counterpart after 12 years of success, and Bullen said Park City was a logical choice.
"Park City is the epicenter for skiing and snowboarding and it’s just a little bit better market than Logan and there’s really good growth potential," he said. "We just wanted to be close to some of the best resorts in the world."
Bullen earned a Master of Business Administration before getting a job doing market research for the largest clothing retailer in Japan. He also worked in the automobile industry as an international representative.
"It was great, but I wanted to be doing something I love and I love snowboarding and biking and just the outdoor lifestyle," Bullen said. "That’s when Tom and I started talking about opening up a store here."
Although he doesn’t get to speak Japanese too often, he has enjoyed the move back to the United States, especially with Norda’s recent success and local feel.
"We had a really good winter, but we’re still trying to figure things out in the summer," he said. "We’re more of a lifestyle shop — like casual wear — and we do a lot of cruiser bikes, long boards, backpacks for hiking. We’re just a casual lifestyle shop.