North of Main district to host a holiday celebration | ParkRecord.com
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North of Main district to host a holiday celebration

MATT JAMES Of the Record staff

Looking for someplace to shop this Friday? The North of Main Alliance, NOMA, has a place for you. This year, for "The Biggest Shopping Day of the Year," the organization will host the First NoMel, a day-long holiday festival featuring a "Bounty Hunt," live music, food, refreshments, games and a visit from Santa Claus.

"This came about as [a question]," said Marion Boland, one of the owners of Right at Home. "What would be a great way to highlight the NOMA area and its shopping?"

The North of Main area extends from Silver Mountain Sports all the way to Park City Mountain Resort and Dan’s Foods, including all of the businesses in and around those points.

"It’s everything in Park City that’s not Main Street," said Boland.

Starting at 10 a.m. that Friday, at each participating business in the NOMA area, shoppers will be given a card and will receive a sticker at each establishment including shops, restaurants and galleries they visit. When the card is full, one will be eligible for that evening’s Bounty Hunt drawing, which will take place between 5 and 6 p.m. at the First NoMel festival.

The drawing will feature an array of local items, including a season pass to Park City Mountain Resort, a family track pass to White Pine Touring, a free pair of skis and a variety of gift certificates.

The items reflect the participating merchants, which cover a good part of Park City’s business spectrum.

The First NoMel was created to promote the stores, restaurants and other businesses in the area while at the same time highlighting the area’s accessibility.

"I think we’re looking to familiarize people with the NOMA thing," said Terry Frank, owner of No Place Like Home.

"The idea is, if you can park your car somewhere, do that and [then] try to find the stores who are participating," said Boland.

She said the First NoMel was designed to show people how easily the area could be traversed on foot.

The event will also offer an opportunity to kickoff the holiday season with a celebration. From 3-6 p.m. in the parking lot of No Place Like Home and Whimsy, on Bonanza Drive, NOMA will host the First NoMel party.

That portion of the day will include a performance by the Park City Singers, other live music, caroling, face painting, food and beverages. During the party, Santa will mountain bike into the festival via the Historic Rail Trail, and the Bounty Hunt drawing will take place. All of this will be followed by the tree lighting at 6 p.m.

Boland said the tree lighting should be nearly universal throughout the North of Main area.

"The idea is, all the lights will be synchronized to come on at the same time," she said.

She added that the trees were evocative of the area’s increasing sense of community and holiday spirit.

"I think a lot of the businesses in the area have put a lot of emphasis on trimming the trees and decoration for the holiday," Boland said. "I hope that as the years go on, people will get more and more lights."

Ultimately, Frank noted that while the festival will probably provide a small spike in sales, if the festival works its effects would be apparent in the future.

"It’s more a long-term benefit," he said.

That will come to fruition, he noted, when customer traffic and development increases in the area and the NOMA area becomes more known for its shopping options. Locals will likely drive those sales, he noted, and as such, the First NoMel has been designed with them in mind.

But everyone is welcome. When Frank was asked who would enjoy the day, he had a simple reply.

"Anybody," he said. "We definitely encourage all the local people to come and see us, but we’re not discouraging any of the tourists."

All the merchants wanted, he added, was to help people discover the area.

"We’re just excited to have the event," Frank concluded.


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