Park City Recreation wants to brand itself with a new logo |

Park City Recreation wants to brand itself with a new logo

by Jay Hamburger OF THE RECORD STAFF

The Park City Recreation Department wants to brand itself with a new logo in the coming months and is seeking submittals from advertising agencies to design one as the construction of the Park City Recreation Center continues on the site of the old Racquet Club.

Michelle Stucker, an analyst in the Recreation Department, said the logo will be used for the Recreation Center as well as programs organized by the department. She acknowledged the debut of the Recreation Center, expected in late 2011, will provide a backdrop for the unveiling of a new logo.

"I want it to convey the message of community recreation," Stucker said about a new logo, describing that one could also be playful and fun even as it is professional.

The logo will be seen on Recreation Department advertising, the department’s website and on clothing that will be sold at the Recreation Center. Stucker said it will be emblazoned on uniforms worn by staffers at the facility.

The current Recreation Department logo is blue and orange in color, with the letters ‘P’ and ‘C’ prominently placed. The words ‘Park City Recreation’ are also included in the logo used now.

The deadline for submittals is Wednesday at 3 p.m. Stucker said she anticipates a logo will be selected within two weeks after the deadline. She hopes the logo is finished by May or June. It would not be made public until the Recreation Center opens, she said.

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One firm had submitted a proposal by midday Thursday. Stucker said the Recreation Department will only consider submittals made by Utah-based agencies. She said there has been interest from local agencies. A budget for the work has not been set.

People who want detailed information about the search may contact Stucker. Her e-mail address is

Most of the aging Racquet Club was razed for the construction of the Recreation Center. The skeleton of the new building is beginning to take shape at the site.

The Recreation Center will offer numerous upgrades in equipment and environmental features. The name change from the Racquet Club to the Recreation Center is meant to reflect the wide range of offerings that will be at the facility.