Park City to Art City, round two
A second art fair will come to Park City the weekend following the Kimball Art Center’s annual festival. Howard Alan Events will bring its national series of art fairs to Redstone Center Aug. 14-15.
According to publicist AnaBelle Dweck, the Florida-based event planner has received requests from Park City homeowners who visit its festivals in other parts of the country. The company produces between 40 and 45 juried art shows each year, including events in Aspen and Beaver Creek, Colo.
"We produce most of the major art festivals in the Florida area and we do a summer tour throughout the Western states. For many, many years, we’ve been attempting to do a festival in this area," says show coordinator Helayne Stillings.
Although the show is scheduled for the weekend following the Park City Kimball Arts Festival, Stillings says the goal to create a separate identity. "We don’t want to compete with the current festival," she says.
"We are purposely doing it after the Arts Festival because we don’t want to hurt anybody’s feelings or make it a source of conflict," adds festival promoter Howard Alan. "What’s different about this show is it’s going to be artists that no one has ever seen before. We have artists coming from around the country who have never exhibited anywhere in the greater Salt Lake City area."
Howard Alan Events is a public relations and advertising agency that specializes in art show promotions. Its shows feature artists from around the country who work in a variety of media.
"What we believe makes our show unique is it allows festival-goers the opportunity to really discover all kinds of art forms by national artists as well as regional and local artists in one setting," Dweck says.
There is a core group of national artists that participates in numerous Howard Alan shows, but the company also reaches out to local art guilds and trade publications to get the word out to artists who might be unfamiliar with the events.
Artists are selected through a juried application process wherein they submit a biography and images of their work. A committee of individuals from the art world chooses artists "based on the criteria that Howard Allen is looking for the best of the best," Dweck says.
Applications are open to all artists and there is no deadline for submitting work. Shows close when the space available is filled. There are still spots available for the Park City at Redstone Art Fair and applications are available online at http://www.artfestival.com .
Dweck says the company projects that 150 artists and $15 million in art will be featured in the local show. Artists selected so far represent a multitude of art forms including paintings, life size sculptures, photography, glass, wood, jewelry, collage and ceramics.
One requirement for participating artists is that they must personally man their booths so that buyers can speak directly to the creator of the work. "We’re like an art gallery on the street. There’s no middle man," Stillings says.
The focus is on affordable pieces, she adds. "There’s a little bit of something for everybody."
Admission to the show is free and open to the public. The fair will run from 10 a.m. to 8 p.m. Saturday, Aug. 14, and from 10 a.m. to 5 p.m. Sunday, Aug. 15, in the center of the Redstone shopping center at Kimball Junction.
The location seemed like an ideal fit, Stillings says. "Logistically, it’s perfect. There are restaurants, shopping and ample parking. We got the feeling that it would be a great place for a street festival."
Rather than bringing in food vendors to satiate festivalgoers’ appetites, promoters will encourage guests to dine at Redstone and Newpark area restaurants.
Tom Richardson, president of the Redstone Merchants Association, sees the event as a boon to the center’s summer economy. "We expect upwards of 100 booths that will attract quite a crowd," he says. He noted that businesses in the area will hold sidewalk sales during the fair, creating two boulevards for people to explore. "It’ll give us an opportunity to showcase our stores," he says.
Howard Alan Events plans to make the Redstone Art Fair an annual event and expects it to grow with each passing year. "Park City is such a vibrant area where people truly appreciate the arts. We’re excited about it," Dweck says.
For more information about the Park City at Redstone Art Fair and other Howard Alan Events art shows across the country, visit http://www.artfestival.com, email firstname.lastname@example.org or call (954) 472-3755.
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