Demonstration planned as Vail Resorts CEO arrives in Park City
One of the prominent opponents of the Vail Resorts’ application to trademark the name ‘Park City’ as it applies to a mountain resort plans to lead a demonstration on Wednesday afternoon outside the Marsac Building.
Dana Williams, who served three terms as the mayor of Park City ending in early 2014, scheduled the demonstration to coincide with a closed-door meeting between City Hall officials and Vail Resorts, the Colorado-based owner of Park City Mountain Resort. Rob Katz, the chairman and CEO, of Vail Resorts is anticipated to attend.
The demonstration is scheduled to start at 2 p.m. in the parking lot on the south side of the Marsac Building. Williams said the demonstrators will press City Hall to file a formal opposition to the trademark application with the U.S. Patent and Trademark Office. The municipal government has already filed paperwork indicating it is considering a formal opposition.
Williams said the concept of Vail Resorts securing a trademark for the ‘Park City’ name is “unacceptable to us as a community” regardless of the limited scope of the application. He said there is broad opposition to the trademark application.
“I think it’s important to show him this isn’t just a fringe,” Williams said about the opponents.
Williams said he anticipates more than 100 people will attend the demonstration.
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Arlene Loble served as the Park City manager in the 1980s, a pivotal period that prepared the community for the boom years that would follow in the 1990s. Loble, who recently died, is credited with introducing a level of professionalism to the municipal government that was needed amid the growth challenges.