Demonstration planned as Vail Resorts CEO arrives in Park City |

Demonstration planned as Vail Resorts CEO arrives in Park City

Someone has posted a trademark sign, TM, on the "PC" on PC Hill, in protest to a disputed Vail Resorts-Park City Mountain Resort application for a trademark for the words "Park City."
Paul Tan

One of the prominent opponents of the Vail Resorts’ application to trademark the name ‘Park City’ as it applies to a mountain resort plans to lead a demonstration on Wednesday afternoon outside the Marsac Building.

Dana Williams, who served three terms as the mayor of Park City ending in early 2014, scheduled the demonstration to coincide with a closed-door meeting between City Hall officials and Vail Resorts, the Colorado-based owner of Park City Mountain Resort. Rob Katz, the chairman and CEO, of Vail Resorts is anticipated to attend.

The demonstration is scheduled to start at 2 p.m. in the parking lot on the south side of the Marsac Building. Williams said the demonstrators will press City Hall to file a formal opposition to the trademark application with the U.S. Patent and Trademark Office. The municipal government has already filed paperwork indicating it is considering a formal opposition.

Williams said the concept of Vail Resorts securing a trademark for the ‘Park City’ name is “unacceptable to us as a community” regardless of the limited scope of the application. He said there is broad opposition to the trademark application.

“I think it’s important to show him this isn’t just a fringe,” Williams said about the opponents.

Williams said he anticipates more than 100 people will attend the demonstration.

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