"Park City" trademark critic petitions against Vail Resorts
A critic of Park City Mountain Resort owner Vail Resorts’ application to trademark the name "Park City" as it applies to a mountain resort has launched an online petition in opposition to the application, quickly gathering more than 1,100 signatures as City Hall itself continues to consider mounting a formal challenge.
Dana Williams, who served three terms as the mayor of Park City ending in early 2014, started the petition late on Saturday night. The signatures came from people who live in Park City as well as outside the community. States represented included Colorado, Washington, New York and California. There were also signatures from other countries like France and the United Kingdom.
The petition’s target audience is the Park City Council and the United States Patent and Trademark Office, which is considering the trademark application. The petition notes that more than 100 individuals, businesses or government entities have indicated to the Patent and Trademark Office they are considering a formal opposition.
The petition requests the mayor and City Council oppose the application. City Hall earlier filed paperwork signaling it is considering a formal opposition. Mayor Jack Thomas and the City Council are expected to decide whether to oppose the application formally in the coming weeks. City Hall has until July 9 to submit a formal opposition.
The online petition, posted on the website http://www.gopetition.com , lists four reasons for the opposition. It says the name "Park City" "is in the public domain and should not be allowed exclusivity."
"Park City’s rich history from mining town to world class multi-seasonal resort has created a ‘brand’ that is known worldwide," the petition says.
It also says there is confusion with the words "Park City" since they designate a place. The petition, meanwhile, says there are already businesses with the words "Park City" in their name.
"There are numerous businesses with names that are in conflict with the potential granting of the trademark. This has the potential of creating years of litigation as local companies try to protect themselves," the petition says.
The petition also says: "It just breaks our hearts!"
Williams said he plans to submit the petition and the signatures to City Hall prior to an anticipated City Council meeting regarding the trademark application. The meeting will likely be held prior to the July 9 deadline.
The trademark application was initiated by a former owner of PCMR. Vail Resorts acquired the resort in 2014 and markets PCMR as "Park City." The Colorado firm has consistently indicated the trademark application is meant to guard against another mountain resort using the words "Park City." The formal name is Park City Mountain Resort.
Vail Resorts has also said the trademark application is narrowly worded and the firm does not intend to pursue enforcement actions against the many businesses with the words "Park City" in their names. City Hall and PCMR are attempting to craft an agreement that would formalize the stand against enforcement actions. An agreement is expected to be presented to the elected officials shortly.
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