Sundance 2015: do this before doing that in Park City
January 2, 2015
Preparing for the Sundance Film Festival is hardly glamorous for the people who are readying for a variety of activities or functions that are planned in Park City later this month.
Before the celebrities arrive, the film-goers grab tickets and Park City puts on its Hollywood outfit for 11 days, an extraordinary amount of behind-the-scenes work is necessary. Much of that centers on City Hall’s rules and regulations.
The municipal government regulates different sorts of activities on a year-round basis, but the regulations are especially noteworthy during Sundance. The festival each year attracts a crowd of official Sundance sponsors, corporate interests without official ties to the festival and a menagerie of others who want to operate in Park City alongside the Sundance, one of the top film festivals on the global circuit. The festival opens on Jan. 22 and ends on Feb. 1.
City Hall recently drafted a ‘Rules of the Road’ document for Sundance, outlining licensing, processes and other information someone would need if they want to operate in Park City during Sundance. The 13-page document is designed for people wanting detailed information about municipal permitting and related subjects. It is not something drafted for an audience interested in general information about Sundance.
"The Sundance Film Festival is the sole Master Festival License holder from January 22 through February 1, 2015. All other screenings and related business and sponsor activities are strictly regulated and must obtain applicable Park City business licenses and building permits in person or through an authorized representative," the document says.
It cautions that someone could receive a criminal citation or licenses to operate in Park City could be revoked if the rules are not followed.
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Some of the highlights of the ‘Rules of the Road’ include:
"Promotional activities such as gifting and hospitality suites, promotional meals or gatherings, whether private or open to the public, are considered ‘engaging in business’ under Park City Municipal Code. All persons engaging in such activity must obtain a license and abide by all applicable laws and regulations," the ‘Rules of the Road’ says.
It also provides information about the types of licenses available and in what situations they would be required. The document, as an example, details the requirements if someone operates temporarily in a hotel, a convention space or a restaurant compared to those if the setup is in a store or an office.
"Nightly rentals may not be converted to corporate sponsor or business houses which are used primarily to distribute retail products or personal services to invitees for marketing or similar purposes, regardless of whether such products or services are charged for," the Rules of the Road says.
Kayla Sintz, who is the planning manager at City Hall, is the first point of contact for many festival-related inquiries like those outlined in the Rules of the Road. She is reachable at 615-5062 or firstname.lastname@example.org. The Rules of the Road are posted on City Hall’s website, http://www.parkcity.org. The direct link is: http://parkcity.org/Modules/ShowDocument.aspx?documentid=10256.