Park City’s resorts buck national trend | ParkRecord.com

Park City’s resorts buck national trend

by Andrew Kirk, OF THE RECORD STAFF

It isn’t hard to find a story about ski resorts slashing season-pass prices in an effort to attract more locals. Industry publications and the national media have sourced resorts from Colorado to Canada dropping prices up to 20 percent sometimes returning to levels seen a decade ago.

But that trend won’t be found in Park City.

The Canyons and Park City Mountain Resort (PCMR) are pricing their regular, pre-season passes the same as last year. Deer Valley Resort raised theirs $50.

Ski Utah’s spokesperson Jessica Kunzer said all of Utah’s resorts are very different and it’s difficult to identify trends.

If there’s one thing Park City’s resorts are doing to draw more locals, Kunzer proposed, it’s extending the time period these passes can be bought at the lower price.

Historically, cheap passes were only available before Labor Day. That deadline has been inching back, all the way to Halloween sometimes.

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The Canyons and PCMR are offering their deals until October 15. Deer Valley’s are good through Oct. 31 this year.

Kunzer also said good deals in Utah can usually be found in the coupon books the resorts offer. For example, adults can ski Deer Valley for under $60 a day with a coupon book. Still, the resorts insist they’re not deflating prices.

"Deer Valley is not slashing its prices, but for locals, the coupon books are the way to go," said communications manager Erin Grady.

"We have always offered coupon books and this year’s books are not being reduced at all," said The Canyons spokesperson Elizabeth Dowd.

Krista Parry, communications manager at PCMR said their coupon books also stayed the same, but are still a great value since unused days can be rolled over to the next season.

Kunzer also pointed out that region-by-region comparisons show Utah’s resorts to be better priced than many in Colorado, Wyoming and California regardless of what individual resorts do.

The good news for young skiers is that passes for students and teenagers can still be found for $200 or under. Deer Valley’s teen pricing is more than triple that, but has only gone up about 12 percent in the last five seasons.