PCMR hires new communications coordinator
Paula Fabel, the new communications coordinator for Park City Mountain Resort, loves to cheer on her team, whether it’s a high school or college football team or a ski resort.
Growing up in Florida meant donning pom-poms to support her high school team, but after four years of competition she was ready to call it quits.
She went to Boston University to study communications and spurned cheering during her first two years, before seeing Bring It On, a movie about competitive cheerleading. That was all it took. By her senior year at Boston she had been named squad captain.
After she graduated she used that cheerleading energy to sell cars in New York, after finding it difficult to find a job in public relations.
"I sold cars for a month and a half," she said. "I graduated right after Sept. 11 and couldn’t find a public relations job, so I sold cars. Then I met a guy who ran a modeling directory and I did P.R. and advertising for them."
After three years, she needed more mountains. She would head west every chance she got to go snowboarding and finally figured she should make it permanent.
"I spent all of my vacations going out west to snowboard and I realized it was what I was looking for," she said. "I left my New York job in April and moved my stuff to Denver, but then spent the entire month in Park City. I fell in love with Park City and the boy I was here to see. I got out of my lease in Denver and moved here."
During the time she "lived" in Denver, she was there a total of six days, but paid over $2,000 in rent.
Upon moving to Park City, she took a job as a part-time gymnastics, tumbling and cheerleading coach at Black Diamond Gymnastics.
"I had a couple classes during the day which were 6 to 10 year olds, and I taught a cheerleading class at night to a 13-year-old, and a tumbling class at night that was high school age."
That’s when she heard PCMR needed a new public relations associate.
"I was waiting for the right opportunity and when I found out about this job it was all I wanted to do," she said. "It was literally my dream job. I feel like this is home, I feel really settled. At this point I feel like there is nothing more in life I could ask for. I’m pretty stoked."
She officially moved to Park City at the start of July and began work at PCMR last week. She said it only took her a few minutes to realize how glad she was to have her new job.
"Every night last week I went home and couldn’t stop saying how happy I was," she said. "The one thing I noticed the most is that everyone who works here is incredibly intelligent, but still laidback in a good way. I love it."
Fabel’s new position became available when former PCMR communications coordinator Krista Parry received a promotion to director of marketing. Parry subsequently trained Fabel to do her old job.
"My responsibilities are to coordinate media trips when press come to test out the mountain, as well as ongoing media correspondence," she said. "So I keep them updated on what is the latest and greatest PCMR has to offer. I do anything media related."
She said her goal is not only to bring more visitors to the mountain, but also to Utah, and to keep them coming back again and again.
"The goal is to have return visitors and to see an increase in return visitors," she said. "That they read about the mountain and realize they love it here and come back. Also, we want to promote Utah as a ski destination and give it more of a name in the ski industry."
She emphasizes that goal because many of her friends on the East Coast didn’t know very much about Park City, if anything at all. She said those who care about skiing or snowboarding know about Utah because of the Olympics, but the stereotypes are what abound.
"Most of the time I would say people know The Sundance Film Festival, as far as Park City is concerned," she said. "People always ask me if I see Robert Redford. There is also a stereotype of saying you live in Utah, like them asking if I watch "Big Love" and asking if I can even get a drink here."
But stereotypes or not, Fabel is happy with her team, and is glad to be cheering again.
"I think I have one of the top five best jobs in the country," she said. "PCMR is just awesome."
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