Redstone 8 goes 3-D with ‘Up’
May 29, 2009
"Up" is playing at a theater near you. Very near.
Redstone 8 Cinemas is screening the new Pixar film, released Friday, in three dimensions using a digital projector and a silver reflective screen installed Wednesday. Patrons don reusable glasses to watch the film and pay an extra $2.50 rental fee.
"Up" is the first 3-D movie to play at the theater, and foreruns a slew of summer blockbusters offered in the new format. Redstone plans to show "Ice Age: Dawn of the Dinosaurs" and "G-Force" in Dolby 3-D later this summer.
Redstone is one of a handful of theater in small markets that now offer movies in 3-D. Metropolitan Theatres Corporation, the company that owns Redstone, recently installed 3-D screens in Colorado and California.
"Within our industry, there’s been a movement toward 3-D digital screens," explained Alan Stokes of Metropolitan Theatres. "In big cities it’s been around in a significant way, and it’s cool we can bring it to smaller markets."
Retrofitting an auditorium for 3-D is an expensive process. The glasses, digital equipment and screen totals in the tens of thousands of dollars, according to Redstone’s manager, James Pope. He hopes the in-your-face animation will attract patrons in Summit County. He wants them to leave happy, and leave their 3-D glasses, which fit over prescription lenses, with ushers as the credits role.
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The movie plays in 3-D about four times a day and for people who don’t want to see the film in 3-D, the theater offers the film in the traditional 35-millimeter format.