Round three for Live PC Give PC
November 5, 2013
Their stated goal is to reel in $750,000 in donations for Summit County nonprofit organizations in a 24-hour whirlwind day of giving. Their ulterior motive, though, is to instill a spirit of grassroots philanthropy year-round throughout the community.
Friday marks the Park City Foundation’s third annual Live PC Give PC event. The enormously successful effort garnered more than half a million dollars for local nonprofit programs last year and the goal is to top three-quarters of a million this year. More impressive, PCCF Executive Director Trisha Worthington and programs director Katie Wright say, is the number of individual donors who participate. Last year 2,700 people gave, his year they hope to raise that number to 3,500.
"It is an ambitious goal so we are asking people who have participated before to find friends and neighbors who haven’t and to encourage them," says Wright.
To bolster that effort, Mike Levinthal, a local resident and ardent fan of the foundation, is offering to sweeten the pot for first-time donors. He will add $25 to each of the first 500 new donors’ contributions.
"In essence, they get free money to spend for the nonprofit of their choice," he said, adding that once people donate they become "emotionally invested" and are more likely to contribute again in the future. According to Levinthal, new residents are looking for ways to become involved in the community and Live PC Give PC opens that door.
"They want to do more and this is such an easy thing. And it benefits all the things that make Park City special."
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According to Worthington and Wright, many of the 80 participating nonprofits will also be trying to meet matching grant goals on Friday.
Here is how Live PC Give PC works. Beginning at 12:01 Friday morning, people can log on to livepcgivepc.org where all 79 participating local nonprofits are listed, along with brief descriptions of their programs and some special wish lists for funds raised during the event. They can then use a credit or debit card to make donations of as little as $10 to their favorite groups and watch the day’s total grow on a running ticker. The ticker will stop at midnight Friday.
That’s when the foundation will tally up the leader boards and determine which nonprofits earned the coveted top spots for the most donors.
This year the foundation has divided the field into two groups – large and small nonprofits — to give the little guys a chance at earning some extra funds.
The small nonprofits are those whose total annual budgets are under $500,000. According to Wright, about half of Park City’s nonprofits fit that definition and, she added, "We were surprised by their impact on the community. You would never believe their reach considering their budgets." Among the large nonprofits, the first-, second- and third-place winners, based on the number of individual donors, will receive $2,500, $1,500 and $1,000, respectively, from the foundation. The small nonprofit that attracts the most donors on Friday will receive a well-earned $2,500 grant.
To encourage participation throughout the day, the foundation will staff a café at The Yard, 1251 Kearns Boulevard. The location will offer coffee, snacks and computer stations where volunteers will be available to walk donors through the process.
At 7 p.m. the Live PC Give PC headquarters will move to the High West Distillery, 703 Park Avenue, where there will be live entertainment, roaming iPad volunteers and a chance to watch the website ticker with fellow donors. Musicians, including Elizabeth Hareza, Small House Strings and the Red Desert Ramblers will play right up until the ticker stops at midnight and the day’s total in donations is tallied.
According to Levinthal, who moved to Park City from Palo Alto eight years ago, "it is an amazing community day. There is so much energy and it builds on itself."