Singing Coldstone a delicious treat
Paul and Dan Goldman look like most workers at Coldstone Creameries across the country. Paul is 22 and Dan is 18. But unlike the average ice cream scooper, the brothers don’t work for the Park City Coldstone, they own it.
The brothers grew up just northeast of Philadelphia but came to Utah for the skiing and to go to school. Paul, who graduated from the University of Utah in May with a degree in business administration, moved to Utah "just for the Park City lifestyle," he said. "I originally came out for the skiing and snowboarding while going to school at the University of Utah."
Dan, who is just starting his freshman year at the same university, is new to the area.
The Goldmans’ parents made a deal with their children that they would give them a certain amount for their college educations, but that they could spend any unused portions however they pleased.
Paul first bought a condo, which he sold at a peak in the housing market. He rolled the profit from the sale into the purchase of a Coldstone franchise.
"I chose Coldstone because it was available," he said. "I started doing nightly rentals in the winter for another company I own and that was going to be my full-time thing, but this came along and my priorities shifted. I saw it as an opportunity to make sure I could stay in Park City and there is just a lot of potential here."
He also said his father had something to do with it.
"When my dad was my age he started out with Mrs. Fields and then had other franchises including Haagen-Dazs, so I guess it was just in my blood," he said. "It just made sense to be in the ice cream business."
Although Paul still plans to run Ski Park City Rentals, most of his time since Sept. 13, when he officially took over the Coldstone in the Redstone Shopping Center, has been spent scooping and mixing ice cream.
"I’ve been working 14- or 15-hour days the first few days here, but people are coming in and seeing that we’re having fun and so the applications are pouring in," he said. "We’ll finally get a few other people working here."
In order to purchase the franchise, Paul said he had to go to school, even though he already had a degree.
"I had to go to Coldstone University for two weeks down in Arizona," he said. "It’s great because they actually call it that. But they really emphasized the fact that this will be the first job for the people I’m employing and we need to make it a good experience for them. It was a great experience."
He said the Coldstone executives were models of how he wants to run his individual store.
"It’s the type of company where the CEO and president are sitting down and talking to secretary at the front of the building or to the maintenance guy. I have the same concept here," he said.
Paul, who plans to cover his Toyota 4-Runner in advertisements for the business, said partnering with his brother has been great, although Dan’s main focus will be on school.
"His No.1 priority has to be school, but whenever he’s doing well enough to help out he’ll be here," Paul said. "We complement each other really well, we always have."
Paul said that when Dan was about eight years old, he would sell lemonade on the street to people walking by to go the beach that was less than two blocks from their house. After a while, he found an abandoned cart that he turned into a makeshift beach trailer, which he pushed around and sold his goods to sunbathers.
"He’s just like that," Paul said. "Sales and business are really his type of thing. He’s great to work with."
Nik Singleton, who Paul referred to as his "star employee," is one of the few holdovers from the previous owners, and is still a customer favorite.
"Girls come in and ask for him," Paul said. "And customers rave about him and his banana song he sings."
The employees at Coldstone sing whenever they receive a tip a gimmick that Paul said adds to the fun atmosphere he hopes to foster at the ice cream store.
"It’s a fun place to be and we’ve got the absolute best super-duper premium ice cream that’s made fresh daily in the store," he said.
The ice cream comes in various flavors, including sweet cream, cake batter, cheesecake, coffee, mint and strawberry, as well as both raspberry and watermelon sorbet.
Then there are the ‘mix-ins."
"You take your favorite flavor and mix-in your favorite toppings and we mix them in on a cold slab kept at 16 degrees," Paul said. "There are over a million different combinations with the mix-ins and the flavors so anything is possible."
Mix-ins include homemade brownies, various berries, gummy bears, fudge, caramel, M&Ms, Snickers, Heath Bar, cherry pie filling, nuts and more.
"My personal, for today at least, is Cookie Minster," Paul said.
Coldstone Creamery is located next to the movie theater in the Redstone Shopping Center and can be reached at (435) 575-0287.
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