Sisters boutique too cool for school
It might only be a handful of female marathon runners who know what Junk Food, Jade and So Nikki have in common, but Parkite Dina Rothman is one of them.
Rothman sells all three brands, along with Miss Me, LaCost, Flowers by Zoe, Un Deux Triox, Antik Denim and Sally Mac, to girls at her new store called Sisters which is the newest store to open at Redstone.
"I wanted to bring fashion to Park City for the younger," she said. "Most kids wear jeans, but I wanted to offer a variety like jeans, cords, dresses and skirts I just want to bring more style for the maturing girl at a reasonable price point."
Getting her sense of fashion through a New York upbringing and a passion for girls’ clothes from her three daughters, ages 14, 13 and 10, and Rothman said she couldn’t help but try her hand at retail. Mix in a love for Park City and Sisters was born.
"We love the lifestyle here," she said about her family moving to Park City from Boca Raton, Fla. "It’s a great family place with great weather. You get the four seasons with mountains surrounding you. There’s no place more beautiful, but we had no place to shop. Every time we’d go on vacation that’s all my girls wanted to do and so I said, ‘We need something for girls in Park City.’"
After pondering the idea for several months, she spoke with her husband about the idea and things started rolling.
"In February, with me working in real estate, we saw that Redstone was booming and there were only three vacancies left," she said. "If we didn’t do it, somebody else would and we’ve had that happen before with other business ideas."
This time, she didn’t let the idea slip away. She started doing research and talking to other shop owners to see what worked and what didn’t. She did her homework. Feeling prepared, she leased the space at Redstone and used her experience as a real estate designer to plan the layout of the store. From the granite chiseled-edge counter top to the species of wood in the cabinetry, she arranged every detail, including a pencil sketch of her three daughters that hangs on the wall.
"We got to be good friends with the toy store owner next door and we thought it would be a great location between them and Kindersport," she said. "This is a place I’m coming to work every day and I want it to be beautiful, and I want the people coming in to notice it, too."
Rothman decided that unlike stores who try to have something for everyone, she would choose a small niche and try to perfect it. Using her daughters as inspiration, she decided to focus on fashions for seven to 18 year olds, including everything from T-shirts to prom dresses, from denim to velvet.
"We’ve had a deluge of people who are visiting here that are mesmerized with the store and with what we have," she said. "They don’t have anything like this where they are."
Rothman also said the name alone has been bringing in customers just curious to see what the store sells.
"When people see the name Sisters, it draws them in just because of the name, especially if they really are sisters," she said. "We get 50 to 60-year-old women coming in just because of the name. We’re getting shirts and things with our logo on them."
Rothman said she mustered the nerve to open the store because of the life experiences she had before coming to Park City two years ago.
She grew-up in New York, and then moved to Atlanta to go to college at Emory University, where she ran cross-country. After school, she moved back to New York to be an accountant for one of the city’s five big firms before taking a job with AIG as a directors’ and officers’ liability insurance underwriter.
It was during this time she started running every day and getting interested in marathons.
"Someone once said to me that once they started doing Sudoku puzzles their business went up 300 percent because it helps your brain power," she said. "Running marathons does the same thing. It helps you focus, find a goal and reach it. That’s how I’ve been able to do all this."
Although the store has been open for over a week, Rothman said she is planning a grand opening for sometime in September.
Sisters is located at 1675 Redstone Center Drive and can be reached at (435) 575-8336. Sisters is open Monday through Friday from 10 a.m. to 7 p.m., Saturday 10 a.m. to 6 p.m. and Sunday noon to 5 p.m.
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Park City intends to soon seat an internal task force that will study issues within the municipal government itself related to the LGBTQ community.