Skis now available at ResortQuest
Vacation rental company ResortQuest has opened a ski shop in its Deer Valley Drive location.
The exodus of the Frontier Community Bank into its new building freed up the space for the Park City office to join Breckenridge, Keystone and Telluride in adding a ski and snowboard rental shop.
The connection is a natural one. When tourists arrive to check in to one of ResortQuest’s 300 homes and condos for rent in Park City, they don’t have to make an extra stop to get winter sports gear.
"It’s an extension of our services to our guests," explained shop head John Gatchell. "We had been recommending other ski shops in town, it just made sense to do it here."
It’s a natural fit, said Jason Schnaitter, general manager. Equipment rental can also be used as a reward for participating home-owners and as a marketing incentive to get visitors to book earlier.
"There’s a lot of pieces to the skiing puzzle: get to Park City, get into the rental, get skis and lift tickets and buy groceries and anything else. We can take out one of those steps and save time for them," Schnaitter said.
The ski shops in the three Colorado locations have been a tremendous success over the past 10 years, said sales and marketing director Vicki Gaebe.
The Park City office has always wanted to open one but hasn’t had the space until now, she explained.
The bank moved in the summer and renovations took a crazy two months to be ready by ski season, Gatchell said. Open now, the full-service shop is open to everybody, not just ResortQuest guests.
Gaebe and Gatchell are banking on it being a great year for ski and snowboard rentals. The increasing airline fees are making it just as expensive to haul old gear around as it is to rent brand-new equipment whether one needs a basic starter package or wants to try high-performance demo brands.
"Skis and boots for a family of four is a lot of luggage to carry," Gatchell said.
Also, because ResortQuest manages the place guests will be staying, they can easily offer a drop-off/pick-up service for equipment.
Schnaitter admitted that starting a new endeavor in this economy is "exciting," but Gatchell isn’t nervous. He said he has 27 years in ski retail and knows Park City well.
ResortQuest Ski and Sport
1245 Deer Valley Drive
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