Sports club builds another one
July 11, 2007
The saying goes, "Two is better than one."
If that’s true, the Silver Mountain Sports Club will improve this weekend as it plans to hold the grand opening for the new Kimball Junction fitness facility.
"We’ve been anticipating it for three years," said Stanton Jones, owner of the clubs at Prospector Square and Kimball Junction.
The new location was built to accommodate a growing customer base.
"One-third of our membership is in the Kimball Junction area," Jones said. "We felt like having two clubs would best serve western Summit County best."
Each of the clubs will provide a few different fitness opportunities. The new location will give people in each location more options.
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"To stay in the fitness business, it’s important to stay convenient," Jones said.
He hopes to attract new members in Kimball Junction that currently have a membership in Salt Lake City gyms.
"Now they will see a great gym in town in Kimball Junction," Jones said. "We are hoping to pick up those who want a local membership."
The new club will have everything the Prospector location has except racquetball courts. To keep customers in the original location at Prospector Square, he has revamped that building as well.
"I’ve been putting a lot of money in the new club and a lot of improvements in the Prospector club," Jones said. "There’s a new fitness floor, new tables, new equipment, it’s a whole new building. I’m trying to show a lot of love to Prospector."
Jones is continuing the improvements that he started when he first purchased the Prospector building.
"I felt like Park City deserved a more upscale club, and that people would respond to it," Jones said.
A few years ago, he said Tiger Woods came into the gym before he started making improvements.
"I was really embarrassed that that was the best we had to give him and the locals," Jones said. "It was like a low class, low fashion YMCA of the 70s that was rundown."
Aside from the equipment, he has brought in personal trainers to give customers solid advice.
"Personal training has become really big," Jones said. "They help on-on-one. They’ve served people who have literally changed their lives by being more active."
An emphasis Jones wants to instill is children’s health as he continues to grow Silver Mountain Sports Club.
"I want to help them overcome obesity and develop a (physical) lifestyle at an early age," Jones said.
Jones said his work has become more like service than a business.
"I’m in the business of making people live longer, healthier and more productive. I help people live longer," Jones said. "There’s not a lot of grumpy people at a health club. It’s a really great business."
The Kimball Junction Silver Mountain Sports Club will feature
*His and hers, three story steam room to accommodate those who want different temperatures
*Women’s only workout room
*Two-lane Jr. Olympic Pool with hot tub
*Dedicated yoga, spinning and aerobic rooms
*Child care for members and non-members alike. There is even a "date night" set so people can drop off their kids during evenings
*Sun deck with lounge chairs and resort views
*Game room with theater, pool, ping-pong, foosball and shuffleboard
*Sprint track and plyometric area
*Smoothie Bar that can be used by members and non-members alike.
*Mountain Top Physical therapy
*Vibration plates, a new technology mostly utilized in Europe that helps with bone density and muscle tone
*Rower that utilizes water as resistance, which creates a quiet machine
The public is invited to a grand opening open house for the Silver Mountain Sports Club at Kimball Junction Saturday and Sunday from 9 a.m. to 7 p.m. The club is having drawings, giveaways and will offer memberships for $99. The new location is at 1526 Ute Blvd. suite 101. For more information, call 575-0350.