Subway launches ‘W8 2 TXT’ campaign
December 16, 2011
The Park City Police Department, Park City School District and Subway restaurants have teamed up to launch the first "W8 2 TXT" campaign in the state, to encourage students to not text while driving. According to Park City Police Department PCHS Resource Officer Ed Clouse, they support the initiative.
"It’s been proven that it’s the ultimate distraction while driving and we don’t want accidents because of this," Clouse said. "Everybody and anybody who wants to jump on board, we’re going to support."
Clouse said it’s easy to spot a driver who is texting because their eyes are looking down and not concentrating on the road.
"Your eyes should be on the road 100 percent of the time," he said.
Park City High School Senior Class President Max Wellman fully supports the project. Wellman encouraged his peers to sign their names on a Subway ‘pledge board’ agreeing to not text while driving, during lunch on Wednesday.
The first 50 students in each lunch section received a gift card to Subway for one free sandwich. Students also received thumb bands with the ‘W8 2 TXT’ slogan engraved. Wellman said the thumb bands serve as a reminder every time you pick up your phone.
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"Texting is like the silent killer on the road," he said. "Subway contacted up and we’re getting kids to take the pledge."
According to Scott Duehlmeier, who is the Summit Group Public Relations Executive for the local Subway Market, it’s hard to read the newspaper or watch the news without hearing about an accident due to distracted driving.
"Students here are getting their drivers licenses and we want to bring it in with these young drivers," Duehlmeier said. "The Park City Police Department and student body representatives have been really eager to do this."
Duehlmeier said it’s important to encourage safe behavior with students now, with the hope that the behavior will turn into good habits later.
"We live in a world where connectivity is mandatory, but nothing is more important than you," he said. "No text, Tweet, or Facebook update is worth the pain you could cause."
Subway restaurants will launch the program in 12 different areas nationally in 2012, according to Duehlmeier, who said they are hoping to do this again next year on a larger scale.
Park City High School Senior Emily Bregger, who took the pledge to not text while driving, said its important to decrease your chances of getting in an accident and by staying off the phone, a driver can do that.
"Most of your attention when texting goes to that and not the road," she said.
PCHS Senior Andy Sheranian said the school has experienced its share of fatalities and its been hard for the student body.
"We’re so young and life is so precious," she said. "You aren’t just endangering your life, it’s others too. Anything we can do to prevent that."