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Road may be named after development

Patrick Parkinson, Of the Record staff

Summit County Commissioner Bob Richer said he was unsure this week about how the public will react to the county’s intentions to rename Uinta Boulevard after a development.

"Certainly a precedent was set when Center Drive was called, through Redstone, Redstone Center Drive," Richer said.

Developers of Newpark, a residential and commercial town center at Kimball Junction, ruffled some tail-feathers in Park City last year by naming a thoroughfare in the neighborhood New Main Street.

Opposing the name, Park City Mayor Dana Williams said the road moniker was meant to capitalize on the success merchants have had on historic Main Street in Park City.

"While naming a street ‘Main Street’ in Kimball Junction may create a sense of place and identity, it would create an atmosphere of competition between businesses located at Kimball Junction and those located in Park City," states a letter Williams wrote to Richer last November.

Perhaps because Newpark builders Jim Doilney and Marc Wangsgard agreed to change the name of their New Main Street to Center Drive, Summit County commissioners indicated Wednesday that Uinta Boulevard at Kimball Junction would be renamed Newpark Boulevard.

"There is no historic significance to Uinta Boulevard at all," Wangsgard said.

The county rejected a similar proposal from Wangsgard two years ago after nearby developments did not support the name change.

"They’re either supportive or they don’t care," Wangsgard said Wednesday, updating commissioners about the proposal.

Uinta Boulevard is east of S.R. 224 across from Olympic Parkway near the Utah Olympic Park.

"I think in our discussion three years ago, we had about eight different Uintas in the county," Richer said.

Meanwhile, more controversial is a request from Newpark builders to construct a "monument sign" near the corner of Uinta Boulevard and S.R. 224 that would identify Redstone and Newpark.

The Snyderville Basin Planning Commission rejected the application because zoning codes on the West Side prohibit permanent signage off premises, Richer said.

But Doilney says a current lack of signage in the area is a hazard for motorists.

"Have you ever driven along and not seen the street sign until it’s too late to turn?" Doilney asked Richer. "We want to efficiently channel traffic."

Wangsgard said he would work with Redstone developers to locate the sign on property owned by Redstone.

"It’s not an off-premises sign as to Redstone the fact that we have Newpark on there doesn’t necessarily mean you’ve got a code violation," Wangsgard said. "We’re not identifying retailers."

Richer says he is not "absolutely opposed" to the sign.

"The thing I’m most concerned about is, not the sign per se, but the precedent it will set in our planning if we approve this off-site sign," Richer said.

The County Commission will likely remand the request for the monument sign back to the Basin Planning Commission for more debate.

"If the county really wants to make this a viable and successful commercial area, I don’t think [a monument sign] should be offensive," said Kevin Callahan, administrator for Summit County Public Works. "We’re trying to create a sense of place and I think these are well within the bounds of what would be appropriate for a commercial area."

However, Summit County Planning Director Michael Barille says he is "very cautious" about setting a precedent.

"I would guess we’ve probably had 10 to 15 requests over the five years that I’ve been here for highway signage for businesses that are not located on the highway," Barille said.


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