The Chamber Bureau’s new summer guides released
The Park City Chamber Bureau has released its Summer 2011 Guest and Accommodations Guide.
More than 25,000 guest guides and 15,000 accommodations guides have been printed distributed throughout Wasatch County and tour centers in Utah.
According to Stephen Lane, tourism marketing manager at the Chamber Bureau, the main purpose for compiling the information is to help inform guests while they’re visiting.
"We want people to spend their money in Park City and with these pieces it makes people do that," Lane said.
The guides are not only used by visitors, but also locals interested in promoting Park City. Lane explained that transportation companies will often have guides in their vehicles, "You feel better talking about what to do in Park City when you have that piece," Lane said.
More than 4,000 guest and accommodation guides are distributed in Park City each season. Lane explained that there is a wide distribution area throughout the county, but to reach even more people, the guide is also online and includes activated links to other information and websites.
The guides provide information, websites and phone numbers to restaurants, resorts, indoor and outdoor activities, shopping, rental shops, spas and nightlife. It’s distributed at participating resorts and lodges along with the Park City Museum and visitor’s center in Kimball Junction.
First printed and distributed as one book, Lane explained that they split they split guest lodging guide to two smaller booklets more than five years ago to save on printing and paper.
The Chamber Bureau recently launched a networking campaign in Phoenix, Ariz., to encourage Arizona resident’s to beat the heat this summer and come up to Park City. Lane explained that his group is already seeing a response.
Another part of the national campaign is a new online component. The offer encourages people to book at three-night stay at one of the participating lodges in Park City and receive a $50 cash card to use while on vacation.
Lane has already started the winter 2011-2012 guest and accommodation guides. He explained that the process takes about four months and he’s hoping to complete the project by August. "It’s a heavy-duty project because there are so many member listings," Lane said.
For more information on the guest and accommodation guides for Summer 2011 visit http://www.parkcityinfo.com .
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