The Park Record editorial, December 7-9, 2011 |

The Park Record editorial, December 7-9, 2011

Let's make sure visitors know we appreciate their business

Making a living based on snowfall is tricky, to say the least. Last year at this time, Park City’s three resorts, along with city and county road crews, were scrambling to manage a freight train of snowstorms. Groomers and snowplow drivers were the heroes of the day. This year, in terms of snowfall, is the polar opposite. If it weren’t for the resorts’ investment in snowmaking and the employees who have been meticulously making the most of every flake, there would be a lot of unhappy skiers looking for someplace else to go.

The point is, the business of ensuring that other people’s vacations are flawless takes a lot of hard work, ingenuity and commitment. Fortunately, Park City has an abundance of talent that can make that happen, and they do it on a regular basis.

Basically our guests’ experience can be broken down into three parts: infrastructure, product delivery and hospitality, and Park City consistently gets high marks in all three. The local infrastructure, which got a big boost from the Olympics in 2002, puts it on a par with the top winter recreation destinations in the world.

The town not only has three of the Northern Hemisphere’s top-rated ski resorts, it also has one of only a handful of Olympic-caliber bobsled and Nordic ski-jumping facilities. To top it off, the city’s Main Street is listed on the National Register of Historic Places and the area’s restaurants regularly earn the most exclusive gourmet awards.

As to the hospitality factor, that one is up to all of us who live and work here. From servers to museum docents, from bus drivers to police officers, we all have parts to play in welcoming our guests. That includes sprucing up the sidewalks, rolling out the welcome mats and taking time to give directions, answer questions and make suggestions.

Despite the season’s sparse snowfall so far this year, the stage is set for a spectacular season. So do a little snow dance and make a little extra effort to let our visitors know we appreciate their business.