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Time to honor the lucrative tourism industry

The Park City Council has declared May 10 Travel Rally Day, a bow to Park City’s lucrative tourism industry and part of a nationwide effort to promote tourism.

Travel Rally Day is scheduled in the middle of National Travel & Tourism Week, a program of the U.S. Travel Association and is meant to show the impact of travelers on local economies, according to the association’s website.

The City Council adopted a resolution calling travel and tourism a "powerful engine of economic growth" in Park City, Summit County, Utah and the U.S. The resolution indicates the travel and tourism industry provides employment for more than 6,061 people, accounting for nearly a third of all jobs in Summit County. The industry is environmentally friendly and it supports other segments of the local economy like the construction trade, the resolution says.

Spending by travelers and tourists reaches more than $569 million each year in Summit County, according to the resolution, which outlines that the industry generates more than $60 million in taxes.

In the resolution, Mayor Dana Williams asks "all citizens to join me in recognizing and supporting the travel and tourism industry; our travelers and tourists, those who work in and service the hospitality industry, and our beautiful town and county."

The resolution notes the three mountain resorts in the Park City area, the Utah Olympic Park and Main Street. It also mentions the free bus system and a "mountain range of other attractions, adventures, events, and dining/entertainment experiences."

The national Travel Rally Day dates to 2009, the U.S. Travel Association says. The date is timed to occur in the weeks before the busy summer-tourism season starts in the U.S. The timing, though, is not as opportune in a place like Park City, with May, the height of the so-called mud season, being among the slowest months of the year for the tourism industry.

The Park City Chamber/Bureau has scheduled a free barbecue to mark National Travel & Tourism Week. It is designed for Chamber/Bureau members, workers in the tourism industry and visitors. It is slated from 11:30 a.m. until 1 p.m. on Tuesday, May 10 at the Visitor Information Center, 1826 Olympic Parkway Blvd., at the base of the road to the Utah Olympic Park.


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